By and and and  on December 5, 2007

LONDON — Christopher Bailey sure knows how to set pulses racing. The Burberry designer strategically placed a 3-ton chandelier featuring hundreds of cascading bottles of The Beat, the brand's latest fragrance, above a dance floor throbbing to the beat of rock band The Fratellis on Monday night.

"He's a genius," chimed Daisy Lowe, referring to Bailey, who, with Agyness Deyn, the face of the scent, hosted the soiree in London's Koko club. If the tinkling installation wasn't enough to keep the crowd moving, giant prerecorded images of a dancing Deyn were projected onto screens around the boîte.

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