NEW YORK — Artist Stephen Burlingham is truly excited about his latest creation.
Burlingham, a great-great-grandson of Tiffany & Co. founder Charles Tiffany who has designed for Cartier and Tiffany & Co., is turning his attention to something completely different: a fragrance called Truly. And although Truly marks Burlingham’s entry into the fragrance business, the company producing it has big expectations, projecting retail sales of $2 million in the launch period.
Truly marks another first: It will be the first scent launched by LuxeFragrances LLC, a privately held firm formed in January 2003 of which Burlingham is creative director and chief executive officer. Spencer Kanis, who formerly was chief financial officer for Intercosmetics, the Wella arm that is now Cosmopolitan Cosmetics (U.S.), is president of retail operations for LuxeFragrances.
Burlingham says he decided to delve into the olfactory medium “because it is invisible to the eye, yet powerfully present in our lives — affecting our moods and shaping our self-expression and how we feel about ourselves.” He worked closely with Robertet’s Michel Almairac and Patrick de Givenchy to create Truly, resulting in a floral chypre juice that has top notes of hyacinth and citrus petals; middle notes of jasmine, peony and orris, and bottom notes of oak moss, musk, orris and patchouli.
Stockkeeping units will include a 15-ml. parfum extract for $250; a 15-ml. eau de parfum spray for $175, and a body cream that has not yet been priced. Burlingham designed the bottle, which is being manufactured by Pochet.
And Burlingham is not planning to stop with one fragrance. Following Truly will be Madly and Deeply, still in development and slated to be released in 2005 and 2006, respectively.
Kanis is using his considerable experience in the fragrance business to lead a grassroots approach to the scent’s marketing. According to Kanis, trend-setting socialites will host parties for those in their social circles beginning at the end of August in an attempt to create buzz and aid sales. At these parties, Burlingham will formally introduce and sell his product to the people he feels will be most instrumental in the overall success of the brand.And though the market may be saturated by heavily advertised luxury fragrance brands, Kanis believes there is room — and demand — for an alternative. “The consumer is looking for a unique brand, something that she feels is made just for her,” he said. “She doesn’t want to walk into a room today and have three or four other women wearing her fragrance.”
Burlingham and Kanis are still working on distribution, but it is expected that the scent will enter a tightly edited lineup of high-end specialty store doors in the fall. And the brand is taking a different approach than most fragrance hawkers: Informational pieces and blotters promoting Truly will be distributed in-store, but samples will not.
Coty Forms Mideast Affiliate
NEW YORK — Coty Inc. has entered a joint venture with its distributor in the Middle East in order to consolidate its operations in the region.
The beauty company formed a new Dubai-based subsidiary, called Coty Middle East FZCO, via an agreement with a unit of Michel Chaloub Trading Co., which has distributed Coty Beauty and Lancaster Group products in the Middle East for seven years. “Our strategy is to build a leadership position for Coty in new areas,” stated Bernd Beetz, chief executive officer of Coty Inc. “We recognized the enormous potential of the Middle East fragrance and cosmetics market.” Coty has appointed Hani Jabbour to general manager of Coty Middle East FZCO. Most recently, he was general manager of Fitra International Fze, a distributor of international fashion, accessories and fragrance brands. Prior to joining Fitra, Jabbour worked at Michel Chaloub Trading Co.
Lauder Takes Bloomingdale’s
NEW YORK — Sixteen members of Estée Lauder’s national makeup artist team descended on Bloomingdale’s 59th Street store July 15 to give eight hours of beauty consultations and makeovers to store customers. The event, said to be the largest gathering of the Lauder team at the store to date, generated sales in excess of $25,000. Lauder estimated the activities, which also marked the launch of Electric Intense Lip Crème, garnered 100 new customers for the brand.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye