NEW YORK — Artist Stephen Burlingham is truly excited about his latest creation.
Burlingham, a great-great-grandson of Tiffany & Co. founder Charles Tiffany who has designed for Cartier and Tiffany & Co., is turning his attention to something completely different: a fragrance called Truly. And although Truly marks Burlingham’s entry into the fragrance business, the company producing it has big expectations, projecting retail sales of $2 million in the launch period.
Truly marks another first: It will be the first scent launched by LuxeFragrances LLC, a privately held firm formed in January 2003 of which Burlingham is creative director and chief executive officer. Spencer Kanis, who formerly was chief financial officer for Intercosmetics, the Wella arm that is now Cosmopolitan Cosmetics (U.S.), is president of retail operations for LuxeFragrances.
Burlingham says he decided to delve into the olfactory medium “because it is invisible to the eye, yet powerfully present in our lives — affecting our moods and shaping our self-expression and how we feel about ourselves.” He worked closely with Robertet’s Michel Almairac and Patrick de Givenchy to create Truly, resulting in a floral chypre juice that has top notes of hyacinth and citrus petals; middle notes of jasmine, peony and orris, and bottom notes of oak moss, musk, orris and patchouli.
Stockkeeping units will include a 15-ml. parfum extract for $250; a 15-ml. eau de parfum spray for $175, and a body cream that has not yet been priced. Burlingham designed the bottle, which is being manufactured by Pochet.
And Burlingham is not planning to stop with one fragrance. Following Truly will be Madly and Deeply, still in development and slated to be released in 2005 and 2006, respectively.
Kanis is using his considerable experience in the fragrance business to lead a grassroots approach to the scent’s marketing. According to Kanis, trend-setting socialites will host parties for those in their social circles beginning at the end of August in an attempt to create buzz and aid sales. At these parties, Burlingham will formally introduce and sell his product to the people he feels will be most instrumental in the overall success of the brand.And though the market may be saturated by heavily advertised luxury fragrance brands, Kanis believes there is room — and demand — for an alternative. “The consumer is looking for a unique brand, something that she feels is made just for her,” he said. “She doesn’t want to walk into a room today and have three or four other women wearing her fragrance.”
Burlingham and Kanis are still working on distribution, but it is expected that the scent will enter a tightly edited lineup of high-end specialty store doors in the fall. And the brand is taking a different approach than most fragrance hawkers: Informational pieces and blotters promoting Truly will be distributed in-store, but samples will not.
Coty Forms Mideast Affiliate
NEW YORK — Coty Inc. has entered a joint venture with its distributor in the Middle East in order to consolidate its operations in the region.
The beauty company formed a new Dubai-based subsidiary, called Coty Middle East FZCO, via an agreement with a unit of Michel Chaloub Trading Co., which has distributed Coty Beauty and Lancaster Group products in the Middle East for seven years. “Our strategy is to build a leadership position for Coty in new areas,” stated Bernd Beetz, chief executive officer of Coty Inc. “We recognized the enormous potential of the Middle East fragrance and cosmetics market.” Coty has appointed Hani Jabbour to general manager of Coty Middle East FZCO. Most recently, he was general manager of Fitra International Fze, a distributor of international fashion, accessories and fragrance brands. Prior to joining Fitra, Jabbour worked at Michel Chaloub Trading Co.
Lauder Takes Bloomingdale’s
NEW YORK — Sixteen members of Estée Lauder’s national makeup artist team descended on Bloomingdale’s 59th Street store July 15 to give eight hours of beauty consultations and makeovers to store customers. The event, said to be the largest gathering of the Lauder team at the store to date, generated sales in excess of $25,000. Lauder estimated the activities, which also marked the launch of Electric Intense Lip Crème, garnered 100 new customers for the brand.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews