Calvin Klein Taps Carrasquillo For Global Makeup Artist Role
Calvin Klein Inc. has named Mark Carrasquillo global makeup artist for its new ck Calvin Klein color cosmetics line.
An official announcement will be made at an event Thursday in Milan hosted by actress Christina Ricci. The event is intended to celebrate the global launch of the cosmetics collection and showcase the spring Calvin Klein ready-to-wear line.
Carrasquillo, an editorial and runway makeup artist, has worked on Calvin Klein-related advertising campaigns for the past decade, including ads for apparel, jeans, fragrances and underwear.
"I have always been influenced by the Calvin Klein brand imagery, and I am very excited to work with their creative team on the launch of cK Calvin Klein beauty," said Carrasquillo. "As an artist, I feel that I share a similar beauty and style aesthetic to that of the ck Calvin Klein brand and this is a great opportunity to creatively collaborate with such talented people as Kevin Carrigan [creative director of ck Calvin Klein] and the rest of the ck Calvin Klein team. Over the years, I have worked as a makeup artist on different projects for the brand, and so I am really excited to further collaborate with the team on the new beauty line."
As part of his duties, Carrasquillo will work with Carrigan and his team on trend forecasting, seasonal palettes and product innovations.
"I'm thrilled to be working with Mark on the launch of ck Calvin Klein beauty," said Carrigan. "Mark has a refined and sexy, yet edgy aesthetic that echoes the spirit of the ck Calvin Klein brand. We will work together closely to bring together the ck Calvin Klein ready-to-wear and beauty lines. I've worked with Mark on many of our campaigns over the past decade and I think that this is the perfect combination of beauty and fashion."
The cosmetics line features more than 200 stockkeeping units, with an average price of $15 to $18 per item. Packaging — with a white logo on solid black and overmolded in transparent Lucite — was designed by Fabien Baron in conjunction with Calvin Klein's in-house advertising agency.
The line began shipping last month to Italy and select doors in Asia; it is expected to be launched in North America, Japan and the remainder of its Asian doors in 2008.As reported, ck Calvin Klein beauty, being produced by Markwins International, marks the third incarnation of Calvin Klein makeup. The second collection, produced by Unilever, designed by Diane Kendal and introduced in 2000, was sold in about 120 doors worldwide. When it was phased out in 2003, its sales were estimated at about $15 million retail. An earlier collection had been released by Klein in the mid-Seventies and discontinued a few years later.
— Julie Naughton
Urban Retreat Entering Boots
LONDON — Urban Retreat is branching into Boots.
The beauty destination, which has an outpost in London's Harrods department store, will open a concession dubbed U.R. Beautiful in a Boots the Chemists door in Kingston, England, on Thursday. The 5,000-square-foot space, which will be located on the Boots store's second floor and will have a separate entrance, will feature a hair salon and treatment rooms, plus a medispa and cellulite clinic.
A selection of Urban Retreat products, created by high-profile British beauty experts including Leighton Denny and Roja Dove, also will be on offer. If the Kingston pilot concession is successful, the concept could be rolled out to other Boots doors.
Boots has experimented with offering niche beauty products and treatments in the past with Wellbeing centers and Pure Beauty stores. The concepts were nixed in 2003 when the company decided to focus on its core business.
Meanwhile, Boots' 17 brand is offering budding beauty boffins a chance to create products without once braving backstage. By submitting original makeup looks through MySpace, competition entrants could win a chance to create a limited edition eye shadow palette bearing his or her name. The winning product will be sold in Boots stores in the U.K. early next year.
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