PARIS — Chloé, which is among France’s hippest fashion labels, will juice up its fragrance wardrobe this spring with Chloé Collection 2005, a limited-edition women’s scent.
“We consider this testing the waters,” said Pierre Sivac, managing director of Unilever Cosmetics International France, Chloé’s beauty license holder. “If this works as a first step, [perhaps in] 2006 we’ll envisage coming back with something bigger.”
Such a tentative approach is necessary, said Sivac, since Chloé Collection 2005 is the brand’s first scent since 1996.
“[We want] to understand how the brand works,” said Sivac.
The new fragrance, set to be available from April to August in approximately 5,000 doors globally, is also intended to rejuvenate the brand’s product portfolio, which already includes a signature fragrance that bowed in 1975.
Further, Unilever hopes to cash in on the fashion brand’s soaring cool quotient under creative director Phoebe Philo. Her pretty dresses and casual-chic pieces have become perennial favorites among movie stars and fashionistas.
“We wanted to capture Chloé’s fashion spirit and attitude and bring it to a fragrance,” said Lucy Tart, vice-president global marketing, Unilever Cosmetics International. “We collaborated closely with the fashion house and drew our inspirations from the spring 2005 ready-to-wear collection — which is all about a sheer, spirited expression of femininity. The fragrance is innocent, charming and playfully sexy.”
The ready-to-wear collection also inspired the scent’s outer packaging, which features cutout flowers meant to recall the broiderie anglaise used in some Chloé pieces. The motif also decorates the fragrance’s flacon.
The Chloé Collection 2005 scent, which was concocted by International Flavors & Fragrance’s Carlos Benaim and Clement Gavarry, is meant to have a pretty, lighthearted feel, as well. It features top notes of waterleaf, pear and passion fruit. Hydroponic tuberose and wet gardenia mist are at its heart, while base notes include wet woods and musk.
The eau de toilette will be available in a 3.4-oz. spray version priced at $55 in the U.S.While Unilever executives declined to give sales projections, industry sources estimate 10,000 to 15,000 bottles of Chloé Collection 2005 will be produced for the French market.
Point-of-sale promotions will support the launch.
— By Brid Costello, with contributions from Julie Naughton, New York
Nu Skin Sales Hit High
NEW YORK — Booming growth in China and North America propelled Nu Skin Enterprises Inc.’s top line for the fourth quarter as well as for the year.
For the three months ended Dec. 31, the Provo, Utah-based beauty and personal care products company saw earnings slip 5 percent to $22 million, or 31 cents a diluted share. Earnings were negatively impacted by a distributor convention held in Japan that resulted in a one-time charge of $5 million, the company said. Despite this, Nu Skin beat analysts’ expectations of 29 cents for the quarter. Comparatively, the company reported earnings of $23.1 million, or 31 cents, in the same period a year ago.
Revenues for the quarter reached an all-time high for the company, growing 11 percent to $306.3 million. The firm’s greater China market, which includes Hong Kong and Taiwan, led the charge with a 43.7 percent revenue gain to $62.8 million from $43.7 million. Revenues in North America grew 12.6 percent to $36 million from $32 million.
For the year, earnings rose 14.4 percent to $77.7 million, or $1.07 a share, compared with $67.9 million, or 85 cents, in the year-ago period while revenues broke the $1 billion threshold for the first time in the company’s history, rising 15.3 percent to $1.14 billion.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye