PARIS — Chloé, which is among France’s hippest fashion labels, will juice up its fragrance wardrobe this spring with Chloé Collection 2005, a limited-edition women’s scent.
“We consider this testing the waters,” said Pierre Sivac, managing director of Unilever Cosmetics International France, Chloé’s beauty license holder. “If this works as a first step, [perhaps in] 2006 we’ll envisage coming back with something bigger.”
Such a tentative approach is necessary, said Sivac, since Chloé Collection 2005 is the brand’s first scent since 1996.
“[We want] to understand how the brand works,” said Sivac.
The new fragrance, set to be available from April to August in approximately 5,000 doors globally, is also intended to rejuvenate the brand’s product portfolio, which already includes a signature fragrance that bowed in 1975.
Further, Unilever hopes to cash in on the fashion brand’s soaring cool quotient under creative director Phoebe Philo. Her pretty dresses and casual-chic pieces have become perennial favorites among movie stars and fashionistas.
“We wanted to capture Chloé’s fashion spirit and attitude and bring it to a fragrance,” said Lucy Tart, vice-president global marketing, Unilever Cosmetics International. “We collaborated closely with the fashion house and drew our inspirations from the spring 2005 ready-to-wear collection — which is all about a sheer, spirited expression of femininity. The fragrance is innocent, charming and playfully sexy.”
The ready-to-wear collection also inspired the scent’s outer packaging, which features cutout flowers meant to recall the broiderie anglaise used in some Chloé pieces. The motif also decorates the fragrance’s flacon.
The Chloé Collection 2005 scent, which was concocted by International Flavors & Fragrance’s Carlos Benaim and Clement Gavarry, is meant to have a pretty, lighthearted feel, as well. It features top notes of waterleaf, pear and passion fruit. Hydroponic tuberose and wet gardenia mist are at its heart, while base notes include wet woods and musk.
The eau de toilette will be available in a 3.4-oz. spray version priced at $55 in the U.S.While Unilever executives declined to give sales projections, industry sources estimate 10,000 to 15,000 bottles of Chloé Collection 2005 will be produced for the French market.
Point-of-sale promotions will support the launch.
— By Brid Costello, with contributions from Julie Naughton, New York
Nu Skin Sales Hit High
NEW YORK — Booming growth in China and North America propelled Nu Skin Enterprises Inc.’s top line for the fourth quarter as well as for the year.
For the three months ended Dec. 31, the Provo, Utah-based beauty and personal care products company saw earnings slip 5 percent to $22 million, or 31 cents a diluted share. Earnings were negatively impacted by a distributor convention held in Japan that resulted in a one-time charge of $5 million, the company said. Despite this, Nu Skin beat analysts’ expectations of 29 cents for the quarter. Comparatively, the company reported earnings of $23.1 million, or 31 cents, in the same period a year ago.
Revenues for the quarter reached an all-time high for the company, growing 11 percent to $306.3 million. The firm’s greater China market, which includes Hong Kong and Taiwan, led the charge with a 43.7 percent revenue gain to $62.8 million from $43.7 million. Revenues in North America grew 12.6 percent to $36 million from $32 million.
For the year, earnings rose 14.4 percent to $77.7 million, or $1.07 a share, compared with $67.9 million, or 85 cents, in the year-ago period while revenues broke the $1 billion threshold for the first time in the company’s history, rising 15.3 percent to $1.14 billion.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)