PARIS — Chloé, which is among France’s hippest fashion labels, will juice up its fragrance wardrobe this spring with Chloé Collection 2005, a limited-edition women’s scent.
“We consider this testing the waters,” said Pierre Sivac, managing director of Unilever Cosmetics International France, Chloé’s beauty license holder. “If this works as a first step, [perhaps in] 2006 we’ll envisage coming back with something bigger.”
Such a tentative approach is necessary, said Sivac, since Chloé Collection 2005 is the brand’s first scent since 1996.
“[We want] to understand how the brand works,” said Sivac.
The new fragrance, set to be available from April to August in approximately 5,000 doors globally, is also intended to rejuvenate the brand’s product portfolio, which already includes a signature fragrance that bowed in 1975.
Further, Unilever hopes to cash in on the fashion brand’s soaring cool quotient under creative director Phoebe Philo. Her pretty dresses and casual-chic pieces have become perennial favorites among movie stars and fashionistas.
“We wanted to capture Chloé’s fashion spirit and attitude and bring it to a fragrance,” said Lucy Tart, vice-president global marketing, Unilever Cosmetics International. “We collaborated closely with the fashion house and drew our inspirations from the spring 2005 ready-to-wear collection — which is all about a sheer, spirited expression of femininity. The fragrance is innocent, charming and playfully sexy.”
The ready-to-wear collection also inspired the scent’s outer packaging, which features cutout flowers meant to recall the broiderie anglaise used in some Chloé pieces. The motif also decorates the fragrance’s flacon.
The Chloé Collection 2005 scent, which was concocted by International Flavors & Fragrance’s Carlos Benaim and Clement Gavarry, is meant to have a pretty, lighthearted feel, as well. It features top notes of waterleaf, pear and passion fruit. Hydroponic tuberose and wet gardenia mist are at its heart, while base notes include wet woods and musk.
The eau de toilette will be available in a 3.4-oz. spray version priced at $55 in the U.S.While Unilever executives declined to give sales projections, industry sources estimate 10,000 to 15,000 bottles of Chloé Collection 2005 will be produced for the French market.
Point-of-sale promotions will support the launch.
— By Brid Costello, with contributions from Julie Naughton, New York
Nu Skin Sales Hit High
NEW YORK — Booming growth in China and North America propelled Nu Skin Enterprises Inc.’s top line for the fourth quarter as well as for the year.
For the three months ended Dec. 31, the Provo, Utah-based beauty and personal care products company saw earnings slip 5 percent to $22 million, or 31 cents a diluted share. Earnings were negatively impacted by a distributor convention held in Japan that resulted in a one-time charge of $5 million, the company said. Despite this, Nu Skin beat analysts’ expectations of 29 cents for the quarter. Comparatively, the company reported earnings of $23.1 million, or 31 cents, in the same period a year ago.
Revenues for the quarter reached an all-time high for the company, growing 11 percent to $306.3 million. The firm’s greater China market, which includes Hong Kong and Taiwan, led the charge with a 43.7 percent revenue gain to $62.8 million from $43.7 million. Revenues in North America grew 12.6 percent to $36 million from $32 million.
For the year, earnings rose 14.4 percent to $77.7 million, or $1.07 a share, compared with $67.9 million, or 85 cents, in the year-ago period while revenues broke the $1 billion threshold for the first time in the company’s history, rising 15.3 percent to $1.14 billion.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)