Chloé Adds to Collection With New Fragrance
PARIS — Chloé, which is among France’s hippest fashion labels, will juice up its fragrance wardrobe this spring with Chloé Collection 2005, a limited-edition women’s scent.
“We consider this testing the waters,” said Pierre Sivac, managing director of Unilever Cosmetics International France, Chloé’s beauty license holder. “If this works as a first step, [perhaps in] 2006 we’ll envisage coming back with something bigger.”
Such a tentative approach is necessary, said Sivac, since Chloé Collection 2005 is the brand’s first scent since 1996.
“[We want] to understand how the brand works,” said Sivac.
The new fragrance, set to be available from April to August in approximately 5,000 doors globally, is also intended to rejuvenate the brand’s product portfolio, which already includes a signature fragrance that bowed in 1975.
Further, Unilever hopes to cash in on the fashion brand’s soaring cool quotient under creative director Phoebe Philo. Her pretty dresses and casual-chic pieces have become perennial favorites among movie stars and fashionistas.
“We wanted to capture Chloé’s fashion spirit and attitude and bring it to a fragrance,” said Lucy Tart, vice-president global marketing, Unilever Cosmetics International. “We collaborated closely with the fashion house and drew our inspirations from the spring 2005 ready-to-wear collection — which is all about a sheer, spirited expression of femininity. The fragrance is innocent, charming and playfully sexy.”
The ready-to-wear collection also inspired the scent’s outer packaging, which features cutout flowers meant to recall the broiderie anglaise used in some Chloé pieces. The motif also decorates the fragrance’s flacon.
The Chloé Collection 2005 scent, which was concocted by International Flavors & Fragrance’s Carlos Benaim and Clement Gavarry, is meant to have a pretty, lighthearted feel, as well. It features top notes of waterleaf, pear and passion fruit. Hydroponic tuberose and wet gardenia mist are at its heart, while base notes include wet woods and musk.
The eau de toilette will be available in a 3.4-oz. spray version priced at $55 in the U.S.
This story first appeared in the February 15, 2005 issue of WWD. Subscribe Today.
While Unilever executives declined to give sales projections, industry sources estimate 10,000 to 15,000 bottles of Chloé Collection 2005 will be produced for the French market.
Point-of-sale promotions will support the launch.
— By Brid Costello, with contributions from Julie Naughton, New York
Nu Skin Sales Hit High
NEW YORK — Booming growth in China and North America propelled Nu Skin Enterprises Inc.’s top line for the fourth quarter as well as for the year.
For the three months ended Dec. 31, the Provo, Utah-based beauty and personal care products company saw earnings slip 5 percent to $22 million, or 31 cents a diluted share. Earnings were negatively impacted by a distributor convention held in Japan that resulted in a one-time charge of $5 million, the company said. Despite this, Nu Skin beat analysts’ expectations of 29 cents for the quarter. Comparatively, the company reported earnings of $23.1 million, or 31 cents, in the same period a year ago.
Revenues for the quarter reached an all-time high for the company, growing 11 percent to $306.3 million. The firm’s greater China market, which includes Hong Kong and Taiwan, led the charge with a 43.7 percent revenue gain to $62.8 million from $43.7 million. Revenues in North America grew 12.6 percent to $36 million from $32 million.
For the year, earnings rose 14.4 percent to $77.7 million, or $1.07 a share, compared with $67.9 million, or 85 cents, in the year-ago period while revenues broke the $1 billion threshold for the first time in the company’s history, rising 15.3 percent to $1.14 billion.
— Ross Tucker