PARIS — Coty Prestige has inked a deal with actor Ewan McGregor to be the face of its new Davidoff men's fragrance, which is due out early next year.
No other terms of the deal were divulged.
McGregor will star in the TV spot and print ads for the worldwide Davidoff campaign. His most recent movies include "Cassandra's Dream" and "The Tourist." McGregor has also appeared in films such as "Miss Potter," "Big Fish," "Moulin Rouge" and "Trainspotting."
"Ewan McGregor is a natural choice to represent Davidoff's new male fragrance," said Francoise Mariez, senior vice president of international European marketing licenses of Coty Prestige, in a statement. Coty Prestige is the division of Coty Inc. whose products are in prestige distribution.
"Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff fragrance," Mariez continued.
McGregor is the latest to join Davidoff's star-studded cast. The brand this year signed on actor Josh Holloway to be featured in an ad campaign for its Davidoff Cool Water fragrance franchise in the summer.
Gisele 'The One' at Saks NEW YORK — Supermodel Gisele Bundchen, who has traded in her wings and skimpy lingerie to be the face of Dolce & Gabbana's new women's fragrance, called The One, appeared at Saks Fifth Avenue's flagship here Monday to mark the exclusive launch of the scent with the retailer.
When presented with the opportunity to pair up with the Italian design house, the former Victoria's Secret model said during an interview before the appearance that she was very happy to participate. "Domenico [Dolce] and Stefano [Gabbana] had created this fragrance and this idea of who this woman, 'The One,' should be," she said. "Then, they thought of me for it, and I felt very flattered. It's great if someone thinks so highly of you in that way. I love the fragrance!" she added. "To me, when I smell it, it smells like night."
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