PARIS — Coty Prestige has inked a deal with actor Ewan McGregor to be the face of its new Davidoff men's fragrance, which is due out early next year.

No other terms of the deal were divulged.

McGregor will star in the TV spot and print ads for the worldwide Davidoff campaign. His most recent movies include "Cassandra's Dream" and "The Tourist." McGregor has also appeared in films such as "Miss Potter," "Big Fish," "Moulin Rouge" and "Trainspotting."

"Ewan McGregor is a natural choice to represent Davidoff's new male fragrance," said Francoise Mariez, senior vice president of international European marketing licenses of Coty Prestige, in a statement. Coty Prestige is the division of Coty Inc. whose products are in prestige distribution.

"Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff fragrance," Mariez continued.

McGregor is the latest to join Davidoff's star-studded cast. The brand this year signed on actor Josh Holloway to be featured in an ad campaign for its Davidoff Cool Water fragrance franchise in the summer.

Gisele 'The One' at Saks
NEW YORK — Supermodel Gisele Bundchen, who has traded in her wings and skimpy lingerie to be the face of Dolce & Gabbana's new women's fragrance, called The One, appeared at Saks Fifth Avenue's flagship here Monday to mark the exclusive launch of the scent with the retailer.

When presented with the opportunity to pair up with the Italian design house, the former Victoria's Secret model said during an interview before the appearance that she was very happy to participate. "Domenico [Dolce] and Stefano [Gabbana] had created this fragrance and this idea of who this woman, 'The One,' should be," she said. "Then, they thought of me for it, and I felt very flattered. It's great if someone thinks so highly of you in that way. I love the fragrance!" she added. "To me, when I smell it, it smells like night."Some 300 people queued up for autographs and photos in Saks' beauty department and Bundchen, wearing a champagne stretch satin dress by Dolce & Gabbana, strutted into the fray of fans and paparazzi a little after 1 p.m. Industry sources estimate that the fragrance did $20,000 in sales at Saks on the day of the unveiling.

So who exactly is The One? According to Bundchen, she exudes a certain confidence that comes from within. "She's very sexy, but in a powerful way," said Bundchen. "She's a strong, confident woman who feels very secure about who she is. That's what makes her so sexy."

"We were very happy with the turnout for Gisele," said Kate Oldham, vice president and divisional merchandise manager of cosmetics and fragrances at Saks. "Dolce & Gabbana is a very synergistic brand for us at Saks Fifth Avenue. We're very excited to have the fragrance, and we think it'll do wonderfully well."

— Elizabeth Lee

Sally Launches E-commerce
NEW YORK — Sally Beauty Supply has created an e-commerce site to enhance its Web site, sallybeauty.com.

The site will allow shoppers to purchase products from home and it will also integrate Sally Beauty's in-store programs within its 2,200-store professional beauty supply chain in the U.S. with advanced merchandising, promotion and search capabilities. Sally Beauty has partnered with Demandware to roll out the new site, which will go live in advance of the holiday season.

"Creating an online shopping component will offer our customers an additional way to shop — at home and at times when it is most convenient for them," said Mike Spinozzi, president of Sally Beauty Supply, in a statement. "The e-commerce site will also showcase Sally Beauty's wide assortment of professional hair and beauty supplies along with detailed product information, helping our customer choose the best solution for her specialized needs."

Sally Beauty, a division of Sally Beauty Holdings, is based in Denton, Tex., and also operates stores internationally, as well as a distribution business, BSG.

— Andrea Nagel

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