NEW YORK — DLI Holding Corp. plans to open its boardroom doors, again.
The cosmetics and over-the-counter pharmaceuticals firm — known in the beauty industry for Del Laboratories Inc., the maker of Sally Hansen nail care — filed a registration statement for an initial public offering with the U.S. Securities and Exchange Commission on Friday.
In the filing, the Uniondale, N.Y.-based firm did not disclose the expected number or price range of the shares to be offered, but indicated that the total offering price could be up to $200 million.
The company stated that it will not receive any of the proceeds from the sale of shares by the selling stockholders.
Long-term plans, as outlined in the filing, include capitalizing on the firm's brand names, which include Sally Hansen nail care, Sally Hansen/La Cross beauty implements, NYC New York Color cosmetics and Orajel oral treatment. DLI Holding Corp. plans to expand underdeveloped product categories, such as foot care and toddler care, and is eyeing new distribution channels — including dollar stores, club stores and convenience stores — and plans to increase the presence of its cosmetics in food stores.
Cosmetics is the lion's share of the business, accounting for about 80 percent, or $80.3 million, of the firm's 2006 net sales, which totaled $104 million. Its beauty business — by virtue of its flagship brand, Sally Hansen — is focused on nail color, nail treatment, bleaches and hair removal products, or depilatories, and beauty implements. The NYC New York Color assortment is a value-priced line of cosmetics.
In 2004, DLI Holding Corp. acquired the company — then a publicly traded company known as Del Laboratories — taking it private. DLI Holding Corp. started out as a venture between affiliates of Kelso & Co., a New York investment firm, and Church & Dwight Co. Inc., which is no longer involved. Kelso & Co. owns about 97.6 percent of DLI Holding Corp.'s outstanding common stock.
Puig Beauty Taps New Exec
NEW YORK — Puig Beauty USA has named Gary Ragusa vice president of finance and operations. Ragusa most recently worked as executive vice president and chief financial officer of TeleQuest Communication Technologies Inc. In his new post, Ragusa oversees Puig Beauty USA's financial performance and assists with product development, strategy direction and trend forecasting. He reports to Dominique Chevalier, president of Puig Beauty & Fashion Group, North America. Ragusa previously worked for 13 years at Revlon, where he held various positions, including vice president of finance and acting cfo of London for Revlon Europe. Puig Beauty USA is the mass market arm of Puig Beauty & Fashion Group in the U.S.Burt's Bees Goes Global
LONDON — Burt's Bees is keeping as busy as the bugs that keep it in business. The natural products brand, which is owned by AEA Investors, opened its first international office this month. Based in Marlow, Buckinghamshire, the office will take over distribution of the Burt's Bees brand in the U.K. from Forever Natural starting Sept. 1. As reported, Mike Indursky, the brand's chief marketing and strategic officer, is spearheading a drive to define what constitutes a natural cosmetics product and establish a corresponding label.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)