LOS ANGELES — Dermalogica is out to improve the performance of its products with new formulas from a churning product pipeline.
In October, the company will introduce an antiaging line called Age Smart. The products use antioxidants, glucosamine, white tea, lactic acid, peptides, vitamin C, yeast extract and soy isoflavonoids to combat the formation of free radicals that cause hyperpigmentation and proteins that break down the skin's collagen and elastin, as well as other causes of aging.
"We have a unique ability to couple the science of the product together with [an] education component and have the sales force to communicate that to accounts," said Jerry Wenker, the firm's president and chief operating officer.
Six new products that will make up an 11-item line are a 5.1-oz. resurfacing cleanser that will sell for $35, a 5.1-oz. hydramist for $35, a 0.25-oz. lip complex for $30, a 0.21-oz. MAP-15 regenerator for $85, a 2.5-oz. multivitamin thermafoliant for $48 and a 1.7-oz. skin recovery SPF 30-day moisturizer for $60. There will also be a travel kit for $50.
Industry sources estimate the new line could generate first-year retail sales of $10 million.
Diana Howard, vice president of technical development, explained that Dermalogica is attempting to better segment its products into treatment needs. Instead of relying on its gray-and-white packaging alone, the company has added colored bars — green for MediBac, an adult acne treatment line it launched last month, and fuchsia for Age Smart — on the packaging to make products' purposes obvious to consumers.
"Looking on the retail shelf, I can see that, if I love this particular product in the Age Smart line, there are the other products that are designed to compliment it because I see the bar," said Howard. "People feel more comfortable knowing that if they have a skin care need, that particular need is being addressed specifically."
Dermalogica products are available at 5,000 professional skin care outlets such as salons and spas.
— Rachel Brown
Inter Parfums Inc. Sales Hit $82.8M NEW YORK — Inter Parfums Inc., parent of Inter Parfums SA, said second-quarter net sales increased by 17.8 percent to $82.8 million, from $70.3 million in the same period a year ago.The firm, based here, added that, when adjusted for the effects of foreign exchange, sales for the period ended June 30 were up by 13 percent.
In the U.S., sales jumped 29.5 percent to $12.3 million, from $9.5 million in the year-ago period, due to the performance of bath and body products the firm has produced for GapBody stores. Sales at European operations increased by 16.1 percent to $70.5 million from $60.7 million a year ago, primarily due to the "strength of Burberry [and] Lanvin" fragrances.
Sales for the first half of the year were up 18.9 percent to $167.9 million, from $141.2 million last year. At constant exchange, first-half sales were up by 14 percent.
Britain Ad Watchdog Targets L'Oréal LONDON — Britain's advertising watchdog said Wednesday that ads for L'Oréal Paris' Telescopic Mascara could be misleading since brand spokeswoman Penélope Cruz wore some individual false lashes in print and television campaigns.
In addition, the Advertising Standards Authority said the advertising's "up to 60 percent longer lashes" claim didn't make clear that lashes would only appear to be longer. The ASA had received a complaint from a person who believed Cruz was wearing false eyelashes and thought the ads exaggerated the lash length that could be achieved using the mascara, according to a statement from the authority.
L'Oréal told the ASA that the actress wore a few individual lashes to fill gaps in her natural lashes, according to the statement, which added Cruz and a makeup artist signed an affidavit to support that fact.
"While Penélope Cruz may not have been wearing a full set of false eyelashes, the images of her wearing individual false lashes in the press and TV ad and the lash lengthening visual in the TV ad nevertheless exaggerated the effect that could be achieved by using the mascara on natural lashes," the ASA statement said. "We concluded that, in the absence of a disclaimer stating that Penélope Cruz was wearing some individual false lashes added to her natural lashes, and because the ad did not make clear that the claim referred to an increase in the 'appearance' of lash length, the ads could mislead."The ASA said it has told L'Oréal to include a disclaimer if models are wearing false lashes in future advertising and to clarify its lash-lengthening assertion.
"Telescopic Mascara is a highly effective product, which is proven to perform exactly as we say it is intended to — lashes do appear up to 60 percent longer," L'Oréal said in a statement. "The U.K.'s ASA watchdog confirmed this to be the case and there is absolutely no debate concerning the excellent performance of our product."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty