MILAN — Italian cosmetics brand Diego Dalla Palma is continuing to reinvent itself. The cosmetics firm has launched an accessories kit and activated a makeup studio in its flagship store here.
The makeup brush kit — which contains five mini brushes and a mirror in a zip-up white leather case — will be launched in December, and will retail for 45 euros, or $54.90 at current exchange rates, a price point the company hopes will help attract new customers to the 26-year-old brand.
“The kit has been created to be a must-have for both old and new customers,” said Luciana Iannazzo, product manager of Diego Dalla Palma. “It’s finished in Diego Dalla Palma colors of black and white. The brushes are made of light black wood with natural white fibers. It’s a kit we originally thought of as being seasonal but have plans to keep it in the collection.”
Meanwhile, the cosmetics company also inaugurated the official opening of a makeup studio within its store in Milan’s old art district, Brera.
Makeup lessons and makeup applications for special occasions will be held in the two private rooms that are located at the back of the store. Gift certificates for private and group makeup lessons will also be launched in December. Prices start from 60 euros, or $73.15, for individual lessons, and 150 euros, or $182.90, for a mini individual course.
The cosmetics firm’s makeup studio is set to generate an additional 15 percent of the company’s annual turnover, which is expected to hit 20.4 million euros, or $24.9 million, by year-end, according to industry sources. That would represent a 20 percent spike in sales compared with last year. — Stephanie Epiro
Dougoud Named Guerlain GM
NEW YORK — Gilles Dougoud, general manager for Parfums Givenchy’s U.S. business since February 2003, has been appointed general manager for Guerlain as well. Both Parfums Givenchy and Guerlain recently merged into one business group to handle the U.S. market.
Previously, Dougoud led Parfums Givenchy’s U.K. and Ireland affiliate. He joined LVMH in 1994, after 10 years of working in European sales and marketing for Procter & Gamble.Clarins Maps Expansion Plans
PARIS — Groupe Clarins is planning to open two new stores in the U.S. next year, one on Columbus Avenue in New York and another in Short Hills, N.J., the firm said at a meeting for analysts Friday.
The firm also will focus on fragrance next year and is gearing up to introduce women’s scents for the Clarins brand, Thierry Mugler and Stella Cadente. On Thursday, Clarins announced first-half 2004 net earnings of 28.7 million euros, or $35.2 million at current exchange.
Clarins president and chief executive officer Christian Courtin said at the meeting he preferred to remain “prudent” for the full year and confirmed the group’s forecast of 5 percent sales growth at constant exchange and a flat operating margin at 12.1 percent. The company’s stock closed down 2.75 percent at 53 euros, or $65.12, on the Paris Bourse Friday.
“We are a little disappointed by the first-half trend in net profit and the fact that management has not raised its 2004 guidance,” Antoine Belge, an analyst at HSBC, said in a research note Friday. “Furthermore, the group’s focus on its perfume division in 2005 implies a certain level of risk in terms of earnings evolution. We believe this to be the reason for which the share price is under pressure today.” — Brid Costello
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)