Starting this month, the British retailer and holistic health-and-beauty brand is strengthening its high street presence by introducing Urban Healing Pods in House of Fraser doors, expanding its existing department store concessions and revamping its...
LONDON — Farmacia Urban Healing is getting aggressive about well-being.
Starting this month, the British retailer and holistic health-and-beauty brand is strengthening its high street presence by introducing Urban Healing Pods in House of Fraser doors, expanding its existing department store concessions and revamping its stand-alone flagship here.
"There's an increasingly big group of people who want natural wellness," said Sanjay Bhandari, Farmacia's co-founder and chief executive officer. "People are looking beyond traditional beauty and cosmetic surgery."
That's why the firm began opening Urban Healing Pods, or 300- to 500-square-foot shop-in-shops in five House of Fraser doors in the U.K. starting this month. The spaces feature consulting areas complete with vitamin scanning systems, which can detect nutrient deficiencies, hormone and organ imbalances, food intolerances and the presence of toxins in the body. Initial 15-minute scans are complimentary, however, if a client wishes to have a more in-depth consultation they can choose to pay for the service. A 75-minute skin profile, for example, costs 115 pounds, or $228 at current exchange.
The pods sell a selection of Farmacia's supplements and own-brand treatment products.
"It's going to be a revolution," said Bhandari. "Department stores are ready for it."
"There is more of a focus now on being holistic and using natural products," said House of Fraser beauty buyer Debbie Beaumont-Howell. "Botox and invasive surgery are with us now, they're a part of life, but not everyone has the funds for that maintenance and not everyone thinks it's the right thing to do."
Selfridges and Harrods department stores are also upping their holistic beauty profiles, by increasing the size of Farmacia's concessions in their doors.
Farmacia will triple the size of its two-year-old space in Harrods in November to reach 3,000 square feet. Located in the store's basement, it will feature a walk-in doctor's clinic, four treatment rooms for facials and massages, juice and oxygen bars, plus a retail area.
At Selfridges' Oxford Street flagship, Farmacia will occupy a 1,200-square-foot space in the main beauty department on the ground floor beginning in February. Farmacia has had a concession on the store's fourth floor since 2001.With increased visibility in department stores, Bhandari believes leading a more balanced and healthy lifestyle will be more convenient for time-poor urbanites.
"People who have busy lives in London don't have time — they need a quick fix, and that's us," he said.
Earlier this month, the company also refreshed its Goodge Street store here, which boasts two treatment rooms in its basement. It also introduced a men's organic grooming and treatment line, dubbed Natural Man, and reformulated and repackaged its supplements collection. Known as Super Natural Nutrition Supplements, the 60-unit line is color-coded to make selecting the right product easier.
The brand's lineup also includes Spa Therapy, a line of marine-based skin and body care items, plus Non-Tox PP3, a treatment line.
Industry sources estimated Farmacia Urban Healing's 2006 sales hit about 5 million pounds, or $9.9 million, and could reach up to 8 million pounds, or $15.8 million, for this year. In four years, the company is expected to generate annual sales of 25 million pounds, or $49.5 million.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews