Former BBW Exec to Crabtree & Evelyn

NEW YORK — Crabtree & Evelyn Ltd. has appointed Michael Stromberg, a former Bath & Body Works executive, chief executive officer of Crabtree & Evelyn Group.

Stromberg, who took the post earlier this month, succeeds Rob Ditchfield in the ceo role. Ditchfield, who will remain president of Crabtree & Evelyn Group, will support Stromberg in managing the firm's international business. Stromberg will oversee Crabtree & Evelyn Group's operations in the U.S., the U.K., Canada, Hong Kong, Singapore, Malaysia and Australia.

Most recently, Stromberg spent roughly a year as chief merchandising officer at American Signature Inc., a privately held furniture retailer with more than 130 stores under the names American Signature, Value City Furniture and Rooms Today.

Prior to working at American Signature, he spent 12 years at Bath & Body Works, where he was executive vice president for BBW and executive vice president and general manager for BBW's White Barn Candle division.

Stromberg said his goal as ceo of Crabtree & Evelyn Group is to continue updating the brand.

"My priority is clarifying and updating the brand's image," he said during an interview Friday. He also plans to reevaluate "everything we do to make sure it's consistent with the updated look." The idea, he continued, is to "amplify the brand in every experience the customer has with it."

He added that he plans to evaluate the brand's product assortment, merchandising and the way store associates interact with customers. "These are all key parts that touch our customers," he said.

During Stromberg's tenure at BBW, he helped oversee expansion of the personal care and home fragrance retailer. Prior to BBW, Stromberg worked for 10 years in various roles at KAO Corp. and, before that, at Borden Inc.

— Michelle Edgar

Marionnaud Ex-CEO Fined

PARIS — Marcel Frydman, former chief executive officer of Marionnaud Parfumeries, has been fined 15,000 euros, or $21,230 at current exchange, plus thousands of euros in damages for having illegally sold fragrance tester bottles from prestige beauty brands such as Parfums Kenzo and Parfums Yves Saint Laurent.Paris' criminal court ruled Wednesday that in July 2004, Frydman sold at least 3,560 tester bottles that were destined for free, in-store fragrance sampling, it was reported.

In addition to his 15,000 euro fine, Frydman also owes damages to companies including LVMH Moët Hennessy Louis Vuitton, PPR and Beaute Prestige International SA (BPI). Specifically, Frydman will have to pay 10,000 euros, or $14,153, in damages to Parfums Christian Dior, to Guerlain and to Parfums Kenzo, all part of LVMH. He owes the same sum to PPR's Yves Saint Laurent Parfums and 1,500 euros, or $2,123, to BPI, Shiseido's beauty branch.

As reported, in July, Frydman was fined 1 million euros, or $1.4 million, by France's securities regulator for having falsified Marionnaud's accounts.

Frydman left the perfumery chain in September 2005, seven months after selling Marionnaud to A.S. Watson.
— Jennifer Wei

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