LOS ANGELES — For niche makeup brand Hourglass Cosmetics, the time to expand its reach is now.
After initially gaining distribution at Sephora in October, the Los Angeles-based brand expects to arrive on shelves in some 80 of the retailer's doors by fall of this year. Hourglass' luxury approach includes the $65 Veil Fluid Makeup, which contains Matrixyl.
"There are some customers that won't go there," acknowledged founder Carisa Janes of the price. At 34, Janes fits into the 30- to 40-year-old age range targeted by Hourglass.
Hourglass has 60 stockkeeping units in Sephora stores. The brand's bestselling product category is foundation, although $28 lip glosses vie for the top position because Hourglass has given Sephora exclusives on certain hues.
Hourglass expects to generate $3 million in revenues this year, 50 percent of which is seen coming from complexion products, 28 percent from lip products and the remainder from eye and face palettes.
This spring, Hourglass plans to launch a $32 Calligraphy liquid eyeliner, six new shades of $28 Sheen lip gloss and an additional shade of $32 corrective concealer.
In the summer, launches will include $48 Veil Mineral Primer, $25 Superficial Lash mascara and $46 Illume Cream-to-Powder Face Colour.
"The line will definitely be growing, and you will see a lot in the next year," Janes said, noting that her intention is not to bombard customers with new items that don't have points of difference.
Janes is the sole owner of Hourglass after buying out partners in November of 2006. The brand originally made its debut at Barneys New York in Beverly Hills in 2004 and entered the specialty retailer's San Francisco location in September.
Discussing her strategy, Janes said: "I really want to make the doors that I have strong and successful before aggressive expansion." — Rachel Brown
Diptyque Names Two Execs
PARIS — French scent and candle company Diptyque has appointed Fabienne Mauny executive director and Andrew P. Sedlock managing director of its North American operations.
Mauny previously held numerous roles at Yves Saint Laurent, including financial controller of YSL Parfums and executive vice president of fashion, where she oversaw boutique and wholesale distribution in Europe and the Middle East. Mauny, based in Paris, succeeds Francis Gros in the job.Sedlock was formerly senior vice president, retail general manager of Nancy Koltes Fine Linens. He also has held positions as home furnishings and decorations buyer at Takashimaya, Bergdorf Goodman and Bloomingdale's. Sedlock, based in New York, replaces Jennifer Puckett in his new post.
Diptyque, which was founded in 1961, has been owned by London-based private equity fund Manzanita Capital since 2005. Miller Harris Taps Harrison
LONDON — Ruth Harrison has been named managing director of Miller Harris.
Harrison, who was most recently general manager of Jo Malone U.K., will replace Christophe Michel in the position on April 7. Michel, who cofounded Miller Harris with his partner, perfumer Lyn Harris, will take on the role of commercial director at the brand.
Harrison previously has held positions at The Body Shop and Elizabeth Arden. Miller Harris fragrances are carried in more than 350 doors worldwide. — Brid Costello
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)