NEW YORK — Strong first-half sales volume prompted prestige perfume and cosmetics manufacturer Inter Parfums Inc. last week to raise its full-year 2004 sales guidance to $225 million from $222 million.
Sales for the second quarter rose 13 percent to $46.8 million from $41.4 million. The company will report second-quarter operating results on Aug. 11. For the first half of the year, sales were $105.2 million, a 33 percent gain over $79 million in the same year-ago period.
The new full-year sales guidance includes incremental sales from the Lanvin fragrance license that Inter Parfums recently acquired. Net income guidance will remain at $15.8 million, assuming the dollar remains at current levels.
Inter Parfums SA, the Paris-based subsidiary of Inter Parfums Inc., said its consolidated sales for the first half of the year rose 31 percent to 69.2 million euros, or $84.9 million at average exchange, versus the prior-year period. At constant exchange, the uptick was 38 percent.
The subsidiary said its overall sales for fiscal 2004 will fall between 147 million euros and 148 million euros, or $182.9 million and $184.2 million, respectively, at current exchange. The company closed fiscal 2003 with sales of 124.6 million euros, or $141 million at average exchange. — Carrie Melago and Jennifer Weil, Paris
Avon’s New Mark: Men
NEW YORK — Mark, the beautybrand Avon Products Inc. unveiled last August to target 16- to 24-year-old women, hopes to make its mark in the men’s category.
Mark will introduce its first men’s product — a fragrance called Mark.blu — in the November issue of the brand’s “Meet Mark” magalogue. The scent will also be available via meetmark.com, not to mention the company’s field of 20,000 Mark-dedicated sales representatives and those among Avon’s 490,000 U.S.-based sales force who also represent the Mark brand.
Industry sources estimate Mark.blu, a 1.7-oz. cologne spray that’s priced at $18.50, could generate between $1 million and $2 million during its first year on the market. Executives are expecting most of the scent’s purchasers to be young women but didn’t rule out the potential for a male customer base, given that 2 percent of Mark’s sales force is made up of men. The scent targets males aged 18 to 34 years old.“We listened to the forum on Mark,” said Michelle McCabe, manager of product development, who cited a monthly conference call the firm hosts with key regional Mark representatives. “They wanted something to give to the man in their life.”
A white grease pencil is included with Mark.blu because messages can be scrawled on the flat, specially designed surface of the bottle. The scent, which mixes top notes of citrus and lavender, a heart of black pepper and white cardamom and a base of mahogany and vetiver, was blended by Givaudan.
Meanwhile, in Los Angeles, a 16-foot bar, chockablock with Avon’s newest items, is the centerpiece of the firm’s Let’s Talk Beauty Tour. The award-winning marketing program, which kicked off at The Block at Orange in Orange, Calif., this weekend, is in its third year. The tour will visit 16 cities, ending in Columbus, Ohio, on Nov. 7. Along with complimentary consultations and a chance at the Bahamas sweepstakes, consumers can also preview the fall colors at the Color Play Station. And a buck for a paper “kiss” will contribute to the Avon Kiss Collage, benefiting the Avon Breast Cancer Crusade. In the last decade, the Avon Foundation program has raised more than $300 million toward care and a cure. — Matthew W. Evans and Rose Apodaca Jones,Los Angeles
H&M, Caboodles in Talks
NEW YORK — Teen color cosmetics brand Caboodles is looking to align itself with Hennes & Mauritz, according to sources, to get in good with the ‘in’ crowd. Caboodles Cosmetics president Jim Heim traveled to H&M headquarters in Sweden late June to discuss the possibility of outfitting H&M stores with Caboodles cosmetics. The whimsical teen line has already found a home in mass retailers and chain drugstores. Presence in H&M stores, which are heavily trafficked by a young, hip clientele, would give the beauty brand more visibility with its core customer group, teens aged 12 to 17 years old.
Lancôme to Tap Kruger?
PARIS — It looks like Lancôme is adding another actress to its star-studded cast of faces. According to reports in the industry here, Diane Kruger of “Trojan” fame, will soon appear in an advertising campaign for one of the L’Oréal-owned brand’s fragrances. A Lancôme spokeswoman had no comment on the speculation. — J.W.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)