NEW YORK — While Calvin Klein’s CKOne fragrance may be one of the best-known pioneers of beauty distribution in record stores during the Nineties, pop star Jessica Simpson has jumped onto that bandwagon, having recently signed a distribution deal for Sam Goody to carry her Dessert line of edible bath, body and fragrance products.
Starting today, a limited selection of Simpson’s 36-item Dessert collection will be carried at about 100 of Sam Goody’s 450 U.S. stores via an agreement between Musicland Group Inc., the entertainment chain’s parent, and Dlish Fragrance Inc., Simpson’s beauty licensee, the firms said Monday. Samgoody.com will carry most of the collection beginning in two weeks.
Dlish did not indicate what, if any, other record stores might eventually carry Dessert, but Randi Shinder, president and founder of Dlish, stated, “Dessert Beauty has demonstrated great success in the beauty retail space, and we feel it can be equally as successful within the entertainment one.” Moreover, the move could be viewed as part of the continuing diversification within the entertainment industry, as different facets of the pop culture are blended, principally online.
The Dessert line initially launched at Sephora in April, then rolled out to Nordstrom, Macy’s and Holt Renfrew stores. Other retailers who have recently bought into the line include QVC and Frederick’s of Hollywood. To help launch the line at Sam Goody, Simpson has scheduled a personal appearance on Sept. 7 at the chain’s Pacific View Mall location in Ventura, Calif. — Matthew W. Evans
Intermix Blends in Fragrances
NEW YORK — Chic boutique chain Intermix is celebrating 10 years in business by launching two eponymous fragrances, one for day and one for night, this November. The scents, Intermix’s first venture into the beauty business, are called Pure Rose, a fresh daytime floral, and Exotic Rose, a spicier evening fragrance.
Intermix, a $30 million business whose shops carry such lines as Catherine Malandrino, Sonia Rykiel, Stella McCartney and Tomas Maier, has four stores in Manhattan, one each in Miami and Boston and three in Tokyo. New openings are on the way at Miami’s Bal Harbour Shops and in Washington. The scents will be carried at Intermix stores, as well as online when the retailer launches an e-commerce site — a move it plans to make within two months.
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