Beauty Beat: Jessica’s Dessert Served at Sam Goody … Intermix Blends in Fragrances … Trish Sets Her Sights on Home

<B>Jessica’s Dessert Served at Sam Goody</B><BR><BR>NEW YORK — While Calvin Klein’s CKOne fragrance may be one of the best-known pioneers of beauty distribution in record stores during the Nineties, pop star Jessica Simpson has...

Jessica’s Dessert Served at Sam Goody

NEW YORK — While Calvin Klein’s CKOne fragrance may be one of the best-known pioneers of beauty distribution in record stores during the Nineties, pop star Jessica Simpson has jumped onto that bandwagon, having recently signed a distribution deal for Sam Goody to carry her Dessert line of edible bath, body and fragrance products.

Starting today, a limited selection of Simpson’s 36-item Dessert collection will be carried at about 100 of Sam Goody’s 450 U.S. stores via an agreement between Musicland Group Inc., the entertainment chain’s parent, and Dlish Fragrance Inc., Simpson’s beauty licensee, the firms said Monday. Samgoody.com will carry most of the collection beginning in two weeks.

Dlish did not indicate what, if any, other record stores might eventually carry Dessert, but Randi Shinder, president and founder of Dlish, stated, “Dessert Beauty has demonstrated great success in the beauty retail space, and we feel it can be equally as successful within the entertainment one.” Moreover, the move could be viewed as part of the continuing diversification within the entertainment industry, as different facets of the pop culture are blended, principally online.

The Dessert line initially launched at Sephora in April, then rolled out to Nordstrom, Macy’s and Holt Renfrew stores. Other retailers who have recently bought into the line include QVC and Frederick’s of Hollywood. To help launch the line at Sam Goody, Simpson has scheduled a personal appearance on Sept. 7 at the chain’s Pacific View Mall location in Ventura, Calif. — Matthew W. Evans

Intermix Blends in Fragrances

NEW YORK — Chic boutique chain Intermix is celebrating 10 years in business by launching two eponymous fragrances, one for day and one for night, this November. The scents, Intermix’s first venture into the beauty business, are called Pure Rose, a fresh daytime floral, and Exotic Rose, a spicier evening fragrance.

Intermix, a $30 million business whose shops carry such lines as Catherine Malandrino, Sonia Rykiel, Stella McCartney and Tomas Maier, has four stores in Manhattan, one each in Miami and Boston and three in Tokyo. New openings are on the way at Miami’s Bal Harbour Shops and in Washington. The scents will be carried at Intermix stores, as well as online when the retailer launches an e-commerce site — a move it plans to make within two months.

This story first appeared in the August 24, 2004 issue of WWD.  Subscribe Today.

“I’m used to working with my eyes and touch to figure out which pieces I’d like to buy or showcase in our boutiques,” said Intermix chief executive officer Khajak Keledjian, who founded the chain with his brother. “Working with smell was a completely different experience.”

The new scents, packaged in simple cardboard boxes — white for Pure Rose and black for Exotic Rose — have simple round bottles and the store’s signature deep-pink lettering. They retail at $55 each, and Keledjian, while emphasizing that he’s new to the fragrance business, said he estimated the scents will net $1.2 million in first-year sales.

The two scents were blended by Provence-based perfumery Sloressence. Pure Rose has top notes of French green ivy, pear extract and Chinese lychee; middle notes of Grasse rose, French violets and Spice Island cloves, and a base of tree moss, Provençal honey and Spanish bitter almond extract. Exotic Rose has top notes of Caribbean passion fruit, French black currant and Italian bergamot; a heart of Moroccan rose absolute, Indian jasmine and Egyptian tagette, and a base of bourbon vanilla, Indian sandalwood and white musk. — Jackie Cooperman

Trish Sets Her Sights on Home

NEW YORK — Trish McEvoy is homeward bound. In the next two weeks, McEvoy will introduce a bath, body and home collection consisting of soaps and candles, with new items to be added regularly throughout the season.

To test the home collection waters, McEvoy released a single candle, Bamboo Flowers, in the spring. It surpassed expectations, so McEvoy set out to create her home line, which will be carried in about 200 doors.

McEvoy said her inspiration for the collection stemmed from a desire to connect the mind with the olfactory senses. “I’ve always loved the power of scent — the ability that fragrance offers in bringing you back in time to a fabulous memory or creating a memory [in] that moment.”

Candles in McEvoy’s home collection have a high concentration of scented oil and will come in Wild Blueberry and Vanilla, Orange Ginger, Egyptian Jasmine and Vanilla Cream scents. The 11-oz. candles will retail for $38 each, and a gift set, containing 3-oz. versions each of the Wild Blueberry and Vanilla candle and the Vanilla Cream candle, will be priced at $25. A Blackberry and Vanilla Musk body cream, which will retail for $48 for 3.5 oz., and a set of two 100-gram soaps for $20 will round out the home line, which industry sources speculate could exceed $1 million in first-year retail sales volume.

McEvoy plans to release new items monthly until the holidays, and, moving even further forward: “I can’t imagine not adding more pieces as the seasons continue,” she remarked. — Allison Altmann