NEW YORK — L’Artisan Parfumeur plans to build upon its home fragrance business with the introduction this fall of Chez Moi, a device designed to scent a room with timed micro bursts of fragrance.
This story first appeared in the July 25, 2007 issue of WWD. Subscribe Today.
The device, which is billed as a perfume diffuser system, consists of a black box topped with a fragrance holder and a spray nozzle. It features a silver touch panel that turns Chez Moi on and off, and when the device is activated, it sprays a burst of fragrance vertically from its top every three minutes.
The battery-powered system, which is intended to be placed on a table or shelf, uses small glass “beads” that are filled with fragrance and designed to be loaded into Chez Moi by inverting them on top of the device.
“It’s not just about technology,” said Francois Duquesne, president of L’Artisan Parfumeur U.S. “It’s about high fidelity — the most loyal reproduction of a scent in your home.”
Chez Moi is priced at $230 and comes with a single Blue Cedar scented fragrance bead, which is designed to last 10 to 12 hours.
In addition to Blue Cedar, fragrance beads will be available in four scents: Wild Blackberry, Fig Tree Interior, Marine Mimosa and Amber. A single bead is priced at $20, while a box of three costs $50 and a box of five goes for $75.
The device will be launched in September at L’Artisan’s six company-owned stores in the U.S. and another in Canada. Industry sources estimate Chez Moi could garner retail sales of between $250,000 and $500,000 during its first year in the U.S. — Matthew W. Evans
Inter Parfums Sales Up 9%
PARIS — Inter Parfums SA, the Paris-based subsidiary of Inter Parfums Inc., posted second-quarter 2007 sales of 52.5 million euros, or $70.8 million at average exchange, up 9 percent year-on-year.
That showing helped the firm’s revenues for first-half 2007 also increase 9 percent versus first-half 2006 to 110.3 million euros, or $146.6 million.
The company said in a statement this performance was achieved while it reorganized its distribution networks in Germany, Spain, Italy and the U.K.
Sales of its Burberry scents increased 10 percent in the half to 73.5 million euros, or $97.7 million. Inter Parfums SA said, citing tracking firm The NPD Group, that Burberry ranks 10th among women’s scents and eighth among men’s fragrances in the U.S.
Also in the half, the Lanvin fragrance business rose 14 percent to 15.6 million euros, or $20.7 million, thanks to a 40 percent jump in sales of its Eclat d’Arpege line.
Due to a sluggish U.K. market, sales of Paul Smith scents declined 15 percent to 6.3 million euros, or $8.4 million, the company said.
Van Cleef & Arpels, whose license Inter Parfums SA acquired in October 2006, contributed 4.6 million euros, or $6.1 million, to overall sales in the half.
In June, Inter Parfums SA increased its stake in men’s beauty brand Nickel to 100 percent.
By region, the U.S. represents 25 percent of Inter Parfums SA’s total sales. Its European business grew 11 percent, and revenues in Asia increased 14 percent.
Inter Parfums SA said business in the second half will benefit from holiday sales, a larger contribution from Van Cleef & Arpels, plus the fall launches of Paul Smith Rose and the first Roxy scent.
Despite currency fluctuations, Inter Parfums SA reconfirmed its full-year sales target of 245 million euros, or $339 million at current exchange. — Ellen Groves