NEW YORK — Cacharel’s Noa fragrance is getting a floral fix. This month, the L’Oréal-owned brand will launch Noa Fleur, the newest introduction to the brand’s growing U.S. portfolio, which currently includes Anais Anais and Amor Amor.

“[The two fragrances] are from the same family,” said Richard Pinabel, assistant vice president of marketing for Cacharel, “but we really tried to emphasize the floral aspect of the fragrance for Noa Fleur.”

Featuring top notes of coriander leaves and green black currant leaves; middle nodes of peony, Egyptian hibiscus, Bulgarian rose and nutmeg; and base notes of coffee, white musk and benzoin, the scent was developed with perfumer Olivier Cresp of Firmenich.

The company is positioning Noa Fleur as a follow-up to Amor Amor, which kicked off plans to build on Cacharel’s U.S. presence when it was launched in early 2004, noted Jack Wiswall, president of the Designer Fragrances Division of L’Oréal USA. “We want to take it one step at a time, and Amor Amor had to go first,” said Wiswall, who noted that the company plans to launch a third fragrance in the fall of 2005. Although Noa Fleur was launched in Europe in April 2003, this is  the first time it will be available in the U.S.

At the time of Amor Amor’s launch, Wiswall said he hoped to grow L’Oréal USA’s women’s fragrance business to 20 percent or more of the market, and the company is getting closer to that goal, he said. “We’re pushing on about 16 percent with the addition of Noa Fleur, and I’m getting confident we have a good shot of reaching [the goal of 20 percent] in 2005,” he said.

The fragrance will roll out to all of the Designer Fragrances Division’s U.S. department and specialty stores this month, or about 2,000 doors. The line includes a 1.7-oz. eau de toilette spray for $39.50, a 3.4-oz. edt spray for $57.50 and a 6.7-oz. Stardust body lotion for $29.50. Industry sources estimate Noa Fleur could do up to $30 million in first-year retail sales.

In other L’Oréal news, the company   announced two Paris-based executive appointments.Beatrice Dautresme has been named executive vice president for corporate communications and external affairs. She succeeds Giorgio Galli, who, prior to retiring, held the position since 2001. Along with her new duties, Dautresme will retain her role as head of L’Oréal strategic development, which she has held since 2000. Her other posts at the company have included general manager of the international Helena Rubinstein brand and vice president and general manager of the L’Oréal Cosmetics business in New York.

Additionally, Geoff Skingsley has been named executive vice president of human resources. He succeeds François Vachey in the post. Skingsley has held numerous positions within the French beauty giant, including general manager of L’Oréal U.K., general manager of L’Oréal India and head of the consumer products division in the Netherlands. Vachey, who was executive vice president, human resources, at L’Oréal since 1990, has retired.

— Bryn Kenny, with contributions from Jennifer Weil in Paris Alberto-Culver Acquires CosmoProf

NEW YORK — The Alberto-Culver Co., parent of Beauty Systems Group, the nation’s largest beauty distributor, has completed the acquisition of CosmoProf, a full-service professional beauty products distributor based in Chatsworth, Calif.

The acquisition adds 93 stores to BSG’s 700-plus store list and 135 salesmen, mainly in the Los Angeles, Oregon, Idaho, Washington, Utah, Nevada and Arizona markets. CosmoProf’s annual sales of $100 million will push BSG’s sales over $900 million.

In December 2003, BSG, a company that sells professional beauty care brands to salon owners, salon professionals and franchisees, acquired West Coast Beauty Supply, a Northern California-based full-service professional beauty products distributor, which generated close to $140 million in annual sales.

— Andrea Nagel

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