Le Labo Finds Place in London

LONDON — Le Labo is putting London under the microscope.

The fragrance brand, which opened its first outpost in New York in February 2006, will cut the ribbon on a concession in Liberty department store here in October. The space, which will measure 161 square feet, will be located just outside the store's ground-floor beauty hall.

"It's the spirit and the ambience you get in the store," said company co-founder Eddie Roschi, of the decision to partner with Liberty. "There is a soul and a story in this place. There's a notion of customized service we connected with."

As in the brand's Manhattan store, Le Labo's line of 10 fragrances will be bottled on demand at the Liberty concession and customized labels will be on offer. A fragrance concocted exclusively for its London outpost may also be in the works soon.

Freestanding store openings are also planned for Tokyo and Los Angeles. Le Labo has a corner in Barneys New York and a fragrance bar at Colette in Paris.

— Brid Costello

Lil Mama's Muscial Tribute to L'Oréal

LOS ANGELES — Hip-hop artist and lip shine aficionado Lil Mama gave fans a preview of her album "Voice of the Young People" at the L'Oréal Paris store here on Saturday.

The 18-year-old Brooklyn, N.Y., native, whose given name is Niatia Kirkland, stormed the radio and TV airwaves earlier this year with the hit song "Lip Gloss." "I always loved lip gloss because even if my hair wasn't done or I was just running around with the boys, if I had lip gloss on, it made me feel a little more feminine," she said.

The lyrics mention L'Oréal's watermelon crush Colour Juice Sheer Juicy Lip Gloss, one of the brand's top three shades in recent weeks. Lil Mama also gave L'Oréal's Tutti Frutti variety a nod at the event, during which shoppers paid $7.49 for the glosses, a dollar off their usual price.

"It's hot, hot and hot," said Lil Mama of the bright pink hue. And she was clear about what she thinks is not hot. "Lipstick is played out," Lil Mama insisted. "If my mother put on red lipstick, I would tell her to put clear lip gloss on top to give it that sheen, that new look."

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