Limoni Grows With Biagi on Board MILAN — It’s been all systems go since Stefano Biagi took his job as commercial director at the Limoni perfumery chain four months ago.
“What we’ve been focusing on are promotions and training of staff to make them proud of working for Limoni,” he explained from his company’s headquarters in Bentivoglio, just outside of Milan.
Biagi is keen to build up a faithful following among Limoni’s consumers, as well. To this end, he is concentrating on the perfumery chain’s fidelity card program — now 600,000-people strong. With these free cards, customers are eligible for price promotions and will receive Limoni’s monthly magazine.
Limoni executives have set their sights on expanding the chain’s reach, as well. The retailer currently has 350 stores domestically and expects to ratchet that figure up to 500 in two years’ time.
“There are two parts to the formula,” said Biagi. “There will be new shops and also acquisitions — always in cities of 500,000 people on average.
“Our formula is to have shops in good places, with a good amount of space and accessibility to the public,” he continued. “It also includes having a good assortment of products with competitive prices and people working there that can sell the products well.”
Limoni stores typically run between 1,700 and 2,200 square feet and carry high-end brands such as Christian Dior, Chanel, Lancôme and Estée Lauder. The chain’s mass-market business comprises 25 percent of overall sales, currently at 200 million euros, or $255.8 million at current exchange rates, for the group.
Biagi said the firm’s business is growing — it clocked a 4.5 percent rise last year and is expected to gain another 6 percent in 2005.
However, the going is not always easy. “It’s a hard moment,” said Biagi, referring to the sluggish Italian economy and what he termed the “super euro,” which he explained has caused the cost of living to surge in Italy. — Jennifer Weil
<BR RBA Gives to Cancer Charity NEW YORK — Evelyn Lauder’s Breast Cancer Research Foundation received a $261,183 check from Retail Brand Alliance last Thursday at Casual Corner here at 150 East 42nd Street.“We are committed to helping organizations like the Breast Cancer Research Foundation find a cure for breast cancer,” said Claudio Del Vecchio, RBA’s president and chief executive . “It is our hope that Casual Corner Group’s support of the outstanding work of the Breast Cancer Research Foundation will bring them one step closer to finding a cure.”
RBA’s Casual Corner, Petite Sophisticate and Casual Corner Annex stores donated 30 percent of the sales of $18 items from the foundation, including a pink crystal breast cancer awareness bracelet and a white teddy bear holding the breast cancer awareness loop. Customers also made donations. The initiative began in August. — David Moin
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast