PARIS — Changes are afoot at LVMH Moët Hennessy Louis Vuitton here.

The French luxury giant announced Wednesday that Renato Semerari, president and chief executive officer of Guerlain, will become president and ceo of Sephora Europe starting Oct. 1. In his new post, Semerari is to report to Jacques Levy, president and ceo of Sephora.

Until now, as part of his job, Levy had overseen the perfumery chain's European business.

Replacing Semerari at Guerlain on Oct. 1 will be Laurent Boillot, general manager of the beauty brand. In his new role, Boillot is to report to LVMH group managing director Toni Belloni.

"We are happy to see two talented managers take additional responsibility within the group," said Belloni in a statement. "Renato has led the remarkable renaissance of Guerlain over the last five years. His leadership and beauty expertise are a meaningful reinforcement of our capabilities to support Sephora's ambitious plans. Laurent has been his right arm over these years. He has the skills and intimate knowledge of the brand to bring Guerlain to new heights."

Prior to Guerlain, Semerari worked at Parfums Christian Dior, where he was international marketing director, starting in 1999. Before that, Semerari served as marketing director for Southern Europe for Procter & Gamble Co., beginning in 1986. Semerari received a degree in business administration from the University of Rome.

Boillot joined Guerlain in 2002 as its marketing director. Starting in 1999, he was at Unilever, where his last post was marketing director of the European hair care category. Boillot began his career in 1988 in advertising at the Havas Group. He earned his degree from Rouen Business School.

Sephora, with 671 doors worldwide as of June 30, up 16.5 percent versus the same prior-year period, is growing at a robust pace. In the first half of this year, it completed 18 openings in Europe, bringing its total store count there to 485.

Also in the first half, Guerlain continued improving its profitability while increasing its media investments, according to LVMH. The company said the brand's profit from recurring operations recorded a new and major increase.
— Jennifer Weil

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