NEW YORK — The beauty industry’s fascination with Hollywood continues without letup.
Maybelline New York has tapped actress Kristin Davis as its new celebrity spokesperson. The former “Sex and the City” star — she played uptown girl Charlotte York — will begin appearing in national print and TV ads for the cosmetics brand, beginning in the fourth quarter.
She will be the face for the introduction of Maybelline’s 2005 product entries. Executives would not comment on how much it is paying the star for her multiyear contract, but industry sources estimate Davis could be receiving as much as $1 million.
“Kristin is the perfect personification of the Maybelline New York spirit — fun, flirty, sophisticated and sassy,” said Cheryl Vitali, senior vice president of marketing for Maybelline. Davis, an Emmy nominee, recently signed a deal with HBO to star in a series.
Vitali explained that Davis fit in well with Maybelline New York’s brand image.
“Maybelline has a very wide user base, appealing to women of all ages and all psychographics and demographics. Kristin’s appeal is very broad and is linked to the image of the brand: energetic, savvy and approachable. In consumers’ minds she is consistent with New York; she embodies the spirit and energy and style of New York and the possibility that New York brings.” Vitali added that Maybelline New York consumer research revealed Davis was a “clear favorite;” subsequently, the group is pleased to have signed the star.
In her new relationship with L’Oréal, Davis will join models Tomiko Fraser, Josie Maran, Adriana Lima and Erin Wasson, who are also faces for the brand. L’Oréal, Maybelline New York’s parent, is no stranger to “Sex and the City” actresses. Three years ago, Garnier, another L’Oréal brand, introduced Sarah Jessica Parker as its face for its hair color line. Parker continues to appear in Garnier ads.
Speaking of love affairs, Chanel’s passion for Kate Moss endures.
The French firm announced in Paris that its artistic director, Jacques Helleu, has signed Moss on to star — yet again — in its next Coco Mademoiselle fragrance advertising campaign, due out in January 2005.Moss had been the face for two prior campaigns that have run since Coco Mademoiselle was launched in April 2001.
And it’s not all advertising. Mixing good works with Hollywood glamour, Avon got its troops — some 2,000 of them — revved up at last Thursday’s annual sales conference in Anaheim, Calif., when it introduced Oscar-nominated actress and new company spokeswoman Salma Hayek.
Along with Avon chairman and chief executive officer Andrea Jung and Avon Foundation president Kathleen Walas, Hayek announced the rollout of the new “Speak Out Against Domestic Violence” campaign. Among the goals are a new resource brochure distributed by Avon’s 650,000-strong U.S. sales force; education and support programs at Avon’s regional facilities nationwide, and outreach through Avon’s international offices. Domestic violence affects one in three women around the globe.
The Avon Foundation will commit $1 million over the next two to three years to the program, including an immediate grant of $100,000 to the San Francisco-based Family Violence Prevention Fund to develop an interactive online and print educational program. Actress-producer-director Hayek was christened global spokeswoman for Avon’s flagship fragrance and color cosmetics brands in February. Part of that included her partnership in the public Avon Foundation.
— Andrea Nagel in New York and Rose Apodaca Jones, Los Angeles
Body Shop Finishes Deal
LONDON — The Body Shop International has completed the acquisition of its head franchisee in Canada. The retailer’s British parent firm paid $20 million for the 111-outlet Body Shop Canada, purchased last week from Margot Franssen, her husband Quig Tingley and sister Betty-Ann Franssen. Sixty-nine of the Body Shop Canada stores are owned by franchisees.
As reported, the retailer announced it was negotiating to buy the franchisee last month, although talk of purchase began circulating two years ago when the Canadian owners were approached by a third party. They have owned the company since 1980.
“The Body Shop is one if Canada’s strongest retail brands, and we are very positive about its growth prospects,” said The Body Shop’s chief executive, Peter Saunders. “Over the past 20 years, Quig Tingley, Margot Franssen and Betty-Ann Franssen have built The Body Shop Canada into a high-quality business, with an impressive track record in corporate social responsibility. We look forward to using this solid platform to further develop our business in Canada.”Last month, The Body Shop acquired 75 percent of Mighty Ocean Company Ltd., a private company that operates 26 stores in Hong Kong and two in Macau.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty