NEW YORK — Men's grooming brand Amenity is getting into foot care.

The firm introduced last week Amenity Foot Spray, a moisturizing product that's also designed to help heal cracked skin.

Dwight Schultheis, co-founder of Amenity, noted that a proprietary ingredient in the spray, called Drieline, is "clinically proven to heal crevasses on the heels of the feet in 21 days." The ingredient also is intended to reduce calluses.

Additionally, the spray contains shea butter to help prevent dryness and cracking, menthol to prevent wetness and to cool feet and clove and thyme to prevent bacteria.

The 6.5-oz. spray, which is the sixth introduction within the Amenity brand, is priced at $32.

Amenity Foot Spray was first launched Sept. 1 at Space NK in SoHo here. On Friday, it reached Nordstrom's new location in Natick, Mass. It also is carried at The Sports Club/LA in Boston.

The Amenity assortment ranges in price from $25 for Shave Cream to $37 for After Shave Face Moisturizer. It is carried in about 75 doors in the U.S.

Industry sources estimate the brand, which was introduced last year, will generate $2 million in retail sales this year.

— Matthew W. Evans

Bumble and bumble Appointment

NEW YORK — Bumble and bumble has appointed Marty Flaherty senior vice president of global sales and operations, a newly created position he will take on Sept. 17.

The hair care brand, which is owned by the Estée Lauder Cos. Inc., created the post in order to help maximize the brand's North American business and to expand the brand's global presence. As part of a global expansion initiative, Flaherty will oversee sales and operations in both North America and Europe — in markets such as the U.K. and Scandinavia.

Most recently, he was the vice president of salon and spa development for Aveda. Before joining Aveda in 2002, Flaherty worked with Redken as well as other L'Oréal-owned brands.

— Michelle Edgar

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