By  on January 13, 2005

NEW YORK — Origins has signed fine jewelry and accessories designer Lisa Jenks to a multiyear licensing deal. Jenks, a New York-based artist, will act as design collaborator and spokesperson for a new specialty item line, which is slated to launch this fall.

Dubbed Lisa Jenks for Origins, the line will be available in Origins’ 125 freestanding retail stores and will feature a “wide range of price points,” according to Paul Cona, director of marketing for Origins Gift and Home Products. Much of Jenks’ work draws its inspiration from primitive and ancient cultures, which makes her style a perfect fit for the botanically based beauty brand, he explained.

While Cona said that specific plans for the line have yet to be determined, it will include “things that complement [the Origins] lifestyle, things for the home and bath and also some cosmetic accessories.

“She has always been a favorite among a lot of people who work here,” he added. “This gives us an opportunity to design things just for Origins to suit our style, philosophy and sentiment.”

Although Origins currently carries a range of lifestyle accessories in its stores, including bath and body accessories, massage tools and reference books, this is the first time the company has enlisted the direction of an artist like Jenks, according to Cona. But it’s not the first Estée Lauder Cos.-owned company to embark on such a venture: Aveda collaborated with accessories designer Colette Malouf back in 2000.

“It’s the idea of adding beauty, design and ornamentation to our everyday lives, whether it’s a little utensil or a necessity item that you pick up on a daily basis,” Cona said. “We want [Origins stores] to be a place of discovery, where you’re able to buy things you can’t find anywhere else.”

In turn, Jenks feels that the partnership is a natural fit for her design aesthetic. “I’m influenced by primitive and ancient culture, and Origins harkens to those same things,” she said. “They do it in a sensory way, while I do it in a visual way.”

Jenks currently designs a line of silver and gold jewelry as well as flatware and tabletop collections, which are sold in specialty boutiques across the U.S. Cona said the company has many plans for the Origins line. “It will evolve and go on for a few seasons with a lot of surprises,” he said.

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