NEW YORK — Marjorie Borell’s new face and body treatment line Optimal Outcome was inspired by her own experiences waiting to heal from cosmetic surgery.
“Post-procedure ‘downtime’ is often longer than patients are led to believe,” said Borell, previously a public relations executive with Del Laboratories.
Borell developed the products, aimed to speed the skin’s recovery, with Savannah, Ga.-based chemist Michael Warshaw, and launched it last March at six medical practices nationwide.
The collection includes three face products: Skin Prep T, which has coenzyme Q10, green tea extract and marine algae; Speed Repair, with vitamins A, E, K, zinc and a redness-reducing herbal remedy arnica montana, and UpKeep Age Control, with vitamin A, mega-C, calcium and hyaluronic acid. Kits with the three products range in price from $150 to $200, and individual products cost between $75 and $175.
Dr. Rhoda Narins, president-elect of The American Society for Dermatologic Surgery, noted she has been using the products for more than a year on patients she’s treated with lasers — for everything from hair removal to increasing collagen production and removing facial spots.
Borell envisions launching a larger Optimal Outcome body range in early 2005. By early next year, Borell also plans to roll out a similar consumer line called Upkeep, currently available on Optical Outcome’s Web site and via direct mail. She’s hoping to sell it through retailers like Sephora, Fred Segal and Henri Bendel. The consumer line, Borell said, includes a concealer, eye cream, sunscreen and a lotion called Body Builder, intended to heal bruises quickly. “You don’t need to have had surgery to use this; it can replace your regular moisturizer,” she said.
— Jackie Cooperman
Lorenzo Takes Givenchy Post
PARIS — It’s official. Alain Lorenzo has been appointed president and chief executive officer of LVMH Moët Hennessy Louis Vuitton-owned Parfums Givenchy, the company announced. This confirms a report that appeared in these pages on Monday.
Lorenzo, who will take on the position at the end of this month, is no stranger to Parfums Givenchy. He spent eight years at the firm, from 1992 through 2000, first as managing director and then as president and ceo. Lorenzo succeeds Alain Crevet, who is pursuing other missions within the group, including acting as an adviser to LVMH group managing director Antonio Belloni on the strategy and positioning of the group’s fragrance and cosmetics brands. He will also be working with Concetta Lanciaux, adviser to group chairman Bernard Arnault, on management training.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye