Beauty Beat: P&G Appoints Gürtler Group President … ADP Begins Loyalty Program … Mercier, Warren-Tricomi Team Up …

<B>P&G Appoints Gürtler Group President</B><BR><BR>BERLIN — Procter & Gamble has named Heiner Gürtler to head its new business unit that combines the Global Professional business of Wella, P&G Clairol, Prestige Beauté...

P&G Appoints Gürtler Group President

BERLIN — Procter & Gamble has named Heiner Gürtler to head its new business unit that combines the Global Professional business of Wella, P&G Clairol, Prestige Beauté Fine Fragrances and Cosmopolitan Cosmetics.

Gürtler, currently the chief executive officer of Wella and president of Global Professional Hair and Cosmopolitan Cosmetics, will now assume the new position of group president of Global Prestige and Professional Care. He will report directly to A.G. Lafley, P&G’s chairman, ceo and president.

The combination of the Wella and P&G business units follows the registration of a domination agreement between the two companies in June. The agreement provided the legal basis for P&G to consolidate Wella’s activities into the American group.

Gürtler stated, “With the creation of this new business unit, Wella is taking on an increased role within P&G in both of its core competencies — prestige and professional. This structure will ensure that Wella’s prestige and professional care expertise is preserved and further developed.”

In related moves, Carsten Fischer, executive vice president of Wella Professional, America, Asia and Pacific, has been appointed president of Professional Care. He will continue to report to Gürtler and be based in Darmstadt.

Hartwig Langer, now vice president of Global Fine Fragrances, has been named president of Prestige Products. He will report to Gürtler and be based in Geneva. — Melissa Drier

ADP Begins Loyalty Program

PARIS — Generally people earn points by traveling. But now, Aeroports de Paris is inviting its customers to rack up points even before they take off. The French travel-retail operator has begun a loyalty card program in Paris’ Orly and Charles de Gaulle airports.

For every euro spent in a participating airport store, cardholders receive 1.5 points. If 750 points are accumulated within one year, the cardholder will receive three $6 gift vouchers, or 5 euros at current exchange rates, to be used in its stores. Special bonus points will also be obtainable during the year. In the three months after its March launch, 9,000 people signed up for the ADP card.

This story first appeared in the July 15, 2004 issue of WWD.  Subscribe Today.

Mercier, Warren-Tricomi Team Up

NEW YORK — Warren-Tricomi’s 57th Street salon has launched a complete line of services under the Laura Mercier Cosmetics brand. In addition to carrying Mercier’s complete color cosmetics line, the Mercier boutique offers makeup applications, consultations, special occasion makeup and eyebrow sculpting by makeup artists, including brow expert and makeup artist Maribeth Madron. The Laura Mercier counters at Warren-Tricomi are the only location where customers can receive a complete makeup lesson, a makeup application and eyebrow sculpting under the brand.

Versace Beauty Unit for Sale?

MILAN — Reports are circulating in the market here that Versace is on the verge of selling its beauty business, Giver Profumi, to a major industry player. An announcement is expected within two weeks, according to sources. Executives at Versace could not be reached for comment.