By and  on November 21, 2007

Product Packaging Key Theme at Trade Show

MONTE CARLO, Monaco — Sustainability was a watchword at Luxe Pack Monaco, the packaging trade show held here from Oct. 23 to 26.

A total of 6,121 people attended the session, representing a 9.5 percent increase from the number at the same event in 2006.

Durability was discussed during a roundtable conference led by Agnès Kubuak, artistic director of Style Vision.

"How do you inscribe a product in the long term?" she asked. Kubuak said one way companies can prolong product life cycles is by creating packaging that can be used in various manners. A box, for instance, may second as a CD holder when emptied of its original content.

"Not one week goes by when a company doesn't ask me for sustainable packing," continued Laurent Morlieras, production director of Carré Noir, echoing the experience of many executives at the trade show.

"We have more and more requests to use recyclable paper," agreed Markus Poppe, marketing and sales director at Procos.

However, a fully sustainable solution is rarely available these days.

"No packaging is 100 percent 'white,'" added Jean-Pierre Cornillou, packaging department manager at Strate Collège. "You have to find a compromise. It is a question of an equilibrium."

DuPont Cosmetic Solutions' new makeup brushes have a green element. The company is using bristles made of Tynex Natrafil, a polymer composite that resembles animal hair, said Claudia Tillmanns, account manager Europe for the company.

Andreas Ritzenhoff, M.D., president and chief executive officer of Seidel GmbH, a German-based supplier largely specializing in aluminum packaging, has embarked on a nanotechnology research mission to create methods of manufacturing containers that use less material. As a side benefit, Ritzenhoff, who is working with two German universities, has already discovered how to create different surface effects that, for instance, make aluminum look like porcelain. Ritzenhoff indicated that his goal is to make luxury packaging more sustainable. "We don't have to spoil the world," he noted, adding, "I think we will see a revolution."

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