LONDON — Roja Dove has let his olfactive imagination take flight.

The perfumer and founder of the Roja Dove Haute Parfumerie prestige fragrance concession in Harrods has concocted a trilogy of scents set to launch this fall.

While working on his own collection, Dove eschewed financial constraints and marketing briefs to concoct scents that met his exacting standards of luxury. The first of the resulting trio is a floral dubbed Scandal, with notes of bergamot, lily of the valley, orange blossom, freesia, rose, jasmine de Grasse, tuberose, sandalwood, orris, balsam and musk.

"I wanted to make something feminine with all the feeling of a lingerie drawer or a floaty skirt," Dove said.

For Unspoken, a chypre, he was inspired by the subtle sexiness of female characters in Fifties British movies, whose impeccable outfits mask the presence of garter belts and stockings.

"It's about all the things you hope are there but don't dare to ask," he said.

Unspoken combines notes of bergamot, neroli, rose, ylang ylang, jasmine de Grasse, ginger, oakmoss, sandalwood, vetiver, patchouli, vanilla, balsam and labdanum.

Enslaved, an oriental, "enslaves the person who wears it and also the person who smells it," said Dove.

It comprises notes of bergamot, orange, lemon, geranium, orange blossom, rose, ylang ylang, jasmine de Grasse, carnation, clove, oakmoss, cedarwood, vetiver, patchouli, labdanum, ambergris and musk.

The scents come in heavy clear glass bottles. The flacons are packaged in velvet pouches and presented in boxes, which feature clips that must be opened in order to reveal the product inside.

"The whole idea is like striptease," explained Dove. "You don't get it all at once, which is never satisfying."

Each scent will be available as 100-ml. parfum sprays for 350 pounds, or $708 at current exchange, and 100-ml. eau de parfum sprays for 95 pounds, or $192. A 175-ml. Body Crème in each of the three scents completes the line.

The fragrances will be available in the Roja Dove Haute Parfumerie in Harrods in September, and in six House of Fraser and Jenners doors from October."We wanted to keep distribution very, very tiny," said Dove.

While Dove declined to discuss figures, industry sources estimate the scents could generate sales of 250,000 pounds, or $505,000 at retail, in their first year. — Brid Costello

Anthony Sport Expands

LONDON — It's game time for Anthony Sport in the U.K.

The treatment line for men, created by Anthony Sosnick, founder of Anthony Logistics For Men, launched in 300 Boots the Chemists stores in June. First introduced in the U.S. in 2005, the line was created to broaden the company's reach.

"We wanted to expand distribution and we wanted to grow as a business but felt that being everywhere with Anthony Logistics would hurt the integrity of the brand," said Sosnick. "[Anthony Sport] was a way to bring products to that customer who wanted to trade up from Gillette to products from Space NK or Barneys but for whom the jump was too big."

The grooming collection's product formulations include a blend of ingredients concocted specifically to cater to the needs of men's skin, including the antioxidant White Tea Complex, moisturizing "BMX Complex, exfoliating MFA Complex and moisturizing and softening Bois II Complex.

Boots carries 10 items from the 16-unit collection, including Lightweight Face Lotion SPF 15, which retails at 22 pounds, or $43.70 at current exchange, per 85-g. tube, and Pre Shave Oil, which goes for 15 pounds, or $29.80, for a 60-ml. bottle.

The entire range is also sold through Internet retailer Industry sources estimate Anthony Sport could generate $1 million in retail volume in the U.K. in the 12 months following the launch. — B.C.

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