NEW YORK — Sarah Jessica Parker wants a new long-term relationship — with fragrance.
The ultimate fashionista’s deal with Coty Inc. to launch a fragrance this fall — which she describes as “a timeless fragrance that women can have a relationship with” — could ultimately be worth up to $7 million a year to her. And, Parker and Coty executives said, the scent is expected to be the first in a string of beauty products that will include a men’s fragrance and one day could even cover color cosmetics and skin care.
The announcement Tuesday that Parker and Coty’s Lancaster division have signed a multiyear licensing deal puts an end to one of beauty’s longest-running rumors, which was first reported in WWD on March 5, 2004.
But don’t look for the actress and style icon to follow in the footsteps of Jennifer Lopez, Beyoncé Knowles, Gwen Stefani and those other celebrities launching clothing lines. While Parker loves fashion, she loves it too much to think of doing it herself.
“The fragrance was really something I wanted to do. I never dreamed of designing clothes or having a clothing line.”
Besides, Parker said, she’s enamored with a number of established designers, including Oscar de la Renta, Narciso Rodriguez, Alber Elbaz at Lanvin and, of course, Karl Lagerfeld. “I like a lot of designers — that’s kind of my problem,” she said with a laugh. “I don’t date one guy in a fashion sense. You’d be a fool not to want to wear every beautiful thing,” continued Parker, who, on Tuesday, was clad in a black and navy Lanvin ensemble and a pair of champagne Christian Louboutin heels.
Next on Parker’s busy schedule: a Fox film with the working title of “The Family Stone,” which will also star Diane Keaton, Luke Wilson, Claire Danes, Dermot Mulroney, Craig T. Nelson and Rachel McAdams. In fact, Parker — a red-carpet favorite — is even skipping the Oscars this year, as filming begins the day after the awards.
The agreement with Coty is Parker’s first licensing deal, although she appears in advertising for Gap and L’Oréal’s Garnier Nutrisse. The first fragrance, a women’s scent, is expected to be out this fall.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)