NEW YORK — Five years after chic soap boutique L’Atelier du Savon launched in Paris’ Marais neighborhood, the line is coming to America, brought here by actress and socialite Jennifer Creel, whose brother-in-law, Jamie Creel, co-founded the company.
“What makes our soap so wonderful is that it’s incredibly gentle skin care, and it’s all produced using artisan methods in Marseille,” said Creel, who’s running the U.S. distribution with her father-in-law, John Colgate, scion of the Colgate-Palmolive fortune. “It’s so pure, I use it on my children.”
The Provence-produced bar and liquid soaps had a soft launch at Bergdorf Goodman last November, but the line’s official rollout on Oct. 30 will expand distribution to retailers like Zitomer in New York, Tory Burch’s boutiques in New York and Los Angeles, Tracey Ross in Los Angeles and the Beauty Bar in Neptune Beach, Fla. Creel and Colgate are currently in discussions to sell to selected Neiman Marcus doors, as well. Their first-year retail goals, they said, are to be in between 75 and 125 doors and to do $1.5 million in sales.
“We have herbs, plants, flowers and fruit. There’s no limit to what we can make,” said co-founder Marco Scarani, who had worked in marketing and press at Lancôme and Ungaro before opening the shop on the Rue du Vielle Temple in September 1999.
Inspired by the gentle Marseille soap of his youth, and intrigued by the boom of niche fragrance companies like Diptyque, Scarani teamed with Jamie Creel to introduce hand-poured, glycerine and palm oil-based soap in 40 base scents, adding seasonal collections. The mild soaps feature botanical bits like flower blossoms and seeds. Fragrances come from three Grasse, France-based suppliers.
For the U.S. launch, L’Atelier du Savon is offering 13 scents — including tuberose, cucumber, grapefruit and seaweed. Prices are $10 for a 4.4-oz. square, $14 for a 6.2-oz. soap containing a natural loofah sponge and $30 for a 17-fl. oz. bottle of liquid soap.
While the product remains the same, Creel, a fashion show fixture and a former designer with Ralph Lauren sportswear, has changed the packaging from the minimalist Parisian white to a chartreuse and silver box, with a window allowing a glimpse of the jewel-toned products.“I felt that the packaging didn’t match the product, so I wanted to make it look a bit more upscale,” said Creel.
Creel said she’ll be launching candles in January, and hopes to roll out extensions like moisturizing lotion and hair products in the future. “We’re just starting to get out there,” said Creel, adding that this was the first time she’d worked with family members to create a new company. “When it’s your own thing, obviously the sky’s the limit.” — Jackie Cooperman
L’Oréal Deal Said in the Works
NEW YORK — Rumors swirling in the market indicate that L’Oréal USA is in talks with Kyan Douglas, the grooming expert on “Queer Eye for the Straight Guy,” regarding a possible deal as a spokesman for one of its brands. But nothing has been confirmed by either Douglas or the beauty company. It has been reported in these columns that Douglas has sought a cosmetics industry partner for months.
Marionnaud, Arbat in Joint Venture
PARIS — Marionnaud Parfumeries this week confirmed it has inked a partnership with Arbat Prestige, a Moscow-based perfumery chain.
As reported, the Russian firm’s stores will trade under the Marionnaud name as part of a franchising agreement. Marionnaud and Arbat plan to quadruple the Russian chain’s turnover by 2008, to reach $1 billion. — Tina Isaac
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty