NEW YORK — Five years after chic soap boutique L’Atelier du Savon launched in Paris’ Marais neighborhood, the line is coming to America, brought here by actress and socialite Jennifer Creel, whose brother-in-law, Jamie Creel, co-founded the company.
“What makes our soap so wonderful is that it’s incredibly gentle skin care, and it’s all produced using artisan methods in Marseille,” said Creel, who’s running the U.S. distribution with her father-in-law, John Colgate, scion of the Colgate-Palmolive fortune. “It’s so pure, I use it on my children.”
The Provence-produced bar and liquid soaps had a soft launch at Bergdorf Goodman last November, but the line’s official rollout on Oct. 30 will expand distribution to retailers like Zitomer in New York, Tory Burch’s boutiques in New York and Los Angeles, Tracey Ross in Los Angeles and the Beauty Bar in Neptune Beach, Fla. Creel and Colgate are currently in discussions to sell to selected Neiman Marcus doors, as well. Their first-year retail goals, they said, are to be in between 75 and 125 doors and to do $1.5 million in sales.
“We have herbs, plants, flowers and fruit. There’s no limit to what we can make,” said co-founder Marco Scarani, who had worked in marketing and press at Lancôme and Ungaro before opening the shop on the Rue du Vielle Temple in September 1999.
Inspired by the gentle Marseille soap of his youth, and intrigued by the boom of niche fragrance companies like Diptyque, Scarani teamed with Jamie Creel to introduce hand-poured, glycerine and palm oil-based soap in 40 base scents, adding seasonal collections. The mild soaps feature botanical bits like flower blossoms and seeds. Fragrances come from three Grasse, France-based suppliers.
For the U.S. launch, L’Atelier du Savon is offering 13 scents — including tuberose, cucumber, grapefruit and seaweed. Prices are $10 for a 4.4-oz. square, $14 for a 6.2-oz. soap containing a natural loofah sponge and $30 for a 17-fl. oz. bottle of liquid soap.
While the product remains the same, Creel, a fashion show fixture and a former designer with Ralph Lauren sportswear, has changed the packaging from the minimalist Parisian white to a chartreuse and silver box, with a window allowing a glimpse of the jewel-toned products.“I felt that the packaging didn’t match the product, so I wanted to make it look a bit more upscale,” said Creel.
Creel said she’ll be launching candles in January, and hopes to roll out extensions like moisturizing lotion and hair products in the future. “We’re just starting to get out there,” said Creel, adding that this was the first time she’d worked with family members to create a new company. “When it’s your own thing, obviously the sky’s the limit.” — Jackie Cooperman
L’Oréal Deal Said in the Works
NEW YORK — Rumors swirling in the market indicate that L’Oréal USA is in talks with Kyan Douglas, the grooming expert on “Queer Eye for the Straight Guy,” regarding a possible deal as a spokesman for one of its brands. But nothing has been confirmed by either Douglas or the beauty company. It has been reported in these columns that Douglas has sought a cosmetics industry partner for months.
Marionnaud, Arbat in Joint Venture
PARIS — Marionnaud Parfumeries this week confirmed it has inked a partnership with Arbat Prestige, a Moscow-based perfumery chain.
As reported, the Russian firm’s stores will trade under the Marionnaud name as part of a franchising agreement. Marionnaud and Arbat plan to quadruple the Russian chain’s turnover by 2008, to reach $1 billion. — Tina Isaac
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews