PARIS — Michael Edwards, author of the “Fragrances of the World” print and online compendium, is poised to help Sephora customers wade through the flood tide of scents.
The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain has integrated a second option to its online fragrance finder at sephora.com. The feature is a scent-matching service that recommends the best matches between any of the 4,000 fragrances in the Fragrances of the World database and the 350 scents Sephora carries. That way, even if a scent is out of production, a consumer can try another one that comes close in olfactory qualities.
“[The service offers] recommendations based on what the client likes and what we sell, so it is totally complementary to the current feature, which is more of an educational tool about fragrance families,” said Kirsten Jarocki, fragrance merchandise manager at Sephora in San Francisco.
Edwards’ Fragrances of the World blossomed into an online resource in 2003, 20 years after its print version first came out, also for fragrance professionals.
“Navigating the market has become like searching through a wine cellar,” said Edwards, who was in Paris scouting new office spaces.
His Web site, fragrancesoftheworld.info, culls entries from 596 fragrance houses and offers a library of more than 4,000 scents, of which 428 were added in 2004. Information is updated monthly.
Fragrances of the World is a platform Edwards believes could one day be successfully brought from dot-com down to the store level.
“Retailers are seeing that they could do a lot by merchandising according to fragrance family,” he explained. “I am convinced that it would really renew interest in a sector that has been flat for three years.”
Additionally, the Fragrance Foundation is doing its part to expand the site’s reach. Starting in mid-March, it will offer a portion of the Fragrances of the World database free of charge on its Web site, fragrance.org. The goal is to create a portal that not only lists fragrances, their classifications and U.S. fragrance launch dates, but also provides U.S. distribution details and the opportunity for companies to submit perfumers’ comments as well as advertising and marketing material.A subscription to the full Fragrances of the World database costs 475 euros, or $619.30 at current exchange rates, per year. — Tina Isaac
Sundance: A Beauty Showcase
NEW YORK — It appears that beauty treatments are becoming as frequent as screenings at the Sundance Film Festival, which kicked off last Thursday and runs through Sunday.
MAC Cosmetics for example — in its fifth consecutive showing at the Park City, Utah-based event — is the exclusive makeup provider for the HP Photo Studio hosted by WireImage, which is located at 268 Main Street.
The studio will be used to photograph MAC-prepped personalities, images that will be posted on WireImage for the international press. Also, MAC is offering complimentary on-call cosmetics services to celebrities, directors and film talent at Sundance “to help actors sparkle for their movie premieres,” the Estée Lauder-owned brand stated.
Meanwhile, skin care brand Erno Laszlo is making its debut at the film festival. The Cradle Holdings-owned brand will set up the Erno Laszlo Institute at Sundance at Volkswagen’s VW Main Street Lounge. There it will offer by-appointment skin consultations, facials and customized selections of Laszlo products.
Not to be forgotten, male actors will have their choice of services. Zirh International Corp., for one thing, is hosting a grooming lounge at the Levi’s Ranch at 320 West Snow Lane. The invitation-only space is designed to be a place for celebs and VIPs to relax and prepare for photo sessions, personal appearances and premieres.
Clarins Men is also getting into the action. It has invited a raft of male celebs, including Matt Dillon, Ben Affleck, Kevin Bacon and Will Smith, for so-called Renew You straight-razor shaves and Winter Wonder moisturizing facial treatments. The services will take place at the Fred Segal Beauty Village at the Lift. Clarins is also offering A-listers one-on-one grooming house calls, in which Clarins associates take men’s services to the doorsteps of VIPs in Park City.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion