PARIS — Michael Edwards, author of the “Fragrances of the World” print and online compendium, is poised to help Sephora customers wade through the flood tide of scents.
The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain has integrated a second option to its online fragrance finder at sephora.com. The feature is a scent-matching service that recommends the best matches between any of the 4,000 fragrances in the Fragrances of the World database and the 350 scents Sephora carries. That way, even if a scent is out of production, a consumer can try another one that comes close in olfactory qualities.
“[The service offers] recommendations based on what the client likes and what we sell, so it is totally complementary to the current feature, which is more of an educational tool about fragrance families,” said Kirsten Jarocki, fragrance merchandise manager at Sephora in San Francisco.
Edwards’ Fragrances of the World blossomed into an online resource in 2003, 20 years after its print version first came out, also for fragrance professionals.
“Navigating the market has become like searching through a wine cellar,” said Edwards, who was in Paris scouting new office spaces.
His Web site, fragrancesoftheworld.info, culls entries from 596 fragrance houses and offers a library of more than 4,000 scents, of which 428 were added in 2004. Information is updated monthly.
Fragrances of the World is a platform Edwards believes could one day be successfully brought from dot-com down to the store level.
“Retailers are seeing that they could do a lot by merchandising according to fragrance family,” he explained. “I am convinced that it would really renew interest in a sector that has been flat for three years.”
Additionally, the Fragrance Foundation is doing its part to expand the site’s reach. Starting in mid-March, it will offer a portion of the Fragrances of the World database free of charge on its Web site, fragrance.org. The goal is to create a portal that not only lists fragrances, their classifications and U.S. fragrance launch dates, but also provides U.S. distribution details and the opportunity for companies to submit perfumers’ comments as well as advertising and marketing material.A subscription to the full Fragrances of the World database costs 475 euros, or $619.30 at current exchange rates, per year. — Tina Isaac
Sundance: A Beauty Showcase
NEW YORK — It appears that beauty treatments are becoming as frequent as screenings at the Sundance Film Festival, which kicked off last Thursday and runs through Sunday.
MAC Cosmetics for example — in its fifth consecutive showing at the Park City, Utah-based event — is the exclusive makeup provider for the HP Photo Studio hosted by WireImage, which is located at 268 Main Street.
The studio will be used to photograph MAC-prepped personalities, images that will be posted on WireImage for the international press. Also, MAC is offering complimentary on-call cosmetics services to celebrities, directors and film talent at Sundance “to help actors sparkle for their movie premieres,” the Estée Lauder-owned brand stated.
Meanwhile, skin care brand Erno Laszlo is making its debut at the film festival. The Cradle Holdings-owned brand will set up the Erno Laszlo Institute at Sundance at Volkswagen’s VW Main Street Lounge. There it will offer by-appointment skin consultations, facials and customized selections of Laszlo products.
Not to be forgotten, male actors will have their choice of services. Zirh International Corp., for one thing, is hosting a grooming lounge at the Levi’s Ranch at 320 West Snow Lane. The invitation-only space is designed to be a place for celebs and VIPs to relax and prepare for photo sessions, personal appearances and premieres.
Clarins Men is also getting into the action. It has invited a raft of male celebs, including Matt Dillon, Ben Affleck, Kevin Bacon and Will Smith, for so-called Renew You straight-razor shaves and Winter Wonder moisturizing facial treatments. The services will take place at the Fred Segal Beauty Village at the Lift. Clarins is also offering A-listers one-on-one grooming house calls, in which Clarins associates take men’s services to the doorsteps of VIPs in Park City.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye