PARIS — Michael Edwards, author of the “Fragrances of the World” print and online compendium, is poised to help Sephora customers wade through the flood tide of scents.
The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain has integrated a second option to its online fragrance finder at sephora.com. The feature is a scent-matching service that recommends the best matches between any of the 4,000 fragrances in the Fragrances of the World database and the 350 scents Sephora carries. That way, even if a scent is out of production, a consumer can try another one that comes close in olfactory qualities.
“[The service offers] recommendations based on what the client likes and what we sell, so it is totally complementary to the current feature, which is more of an educational tool about fragrance families,” said Kirsten Jarocki, fragrance merchandise manager at Sephora in San Francisco.
Edwards’ Fragrances of the World blossomed into an online resource in 2003, 20 years after its print version first came out, also for fragrance professionals.
“Navigating the market has become like searching through a wine cellar,” said Edwards, who was in Paris scouting new office spaces.
His Web site, fragrancesoftheworld.info, culls entries from 596 fragrance houses and offers a library of more than 4,000 scents, of which 428 were added in 2004. Information is updated monthly.
Fragrances of the World is a platform Edwards believes could one day be successfully brought from dot-com down to the store level.
“Retailers are seeing that they could do a lot by merchandising according to fragrance family,” he explained. “I am convinced that it would really renew interest in a sector that has been flat for three years.”
Additionally, the Fragrance Foundation is doing its part to expand the site’s reach. Starting in mid-March, it will offer a portion of the Fragrances of the World database free of charge on its Web site, fragrance.org. The goal is to create a portal that not only lists fragrances, their classifications and U.S. fragrance launch dates, but also provides U.S. distribution details and the opportunity for companies to submit perfumers’ comments as well as advertising and marketing material.A subscription to the full Fragrances of the World database costs 475 euros, or $619.30 at current exchange rates, per year. — Tina Isaac
Sundance: A Beauty Showcase
NEW YORK — It appears that beauty treatments are becoming as frequent as screenings at the Sundance Film Festival, which kicked off last Thursday and runs through Sunday.
MAC Cosmetics for example — in its fifth consecutive showing at the Park City, Utah-based event — is the exclusive makeup provider for the HP Photo Studio hosted by WireImage, which is located at 268 Main Street.
The studio will be used to photograph MAC-prepped personalities, images that will be posted on WireImage for the international press. Also, MAC is offering complimentary on-call cosmetics services to celebrities, directors and film talent at Sundance “to help actors sparkle for their movie premieres,” the Estée Lauder-owned brand stated.
Meanwhile, skin care brand Erno Laszlo is making its debut at the film festival. The Cradle Holdings-owned brand will set up the Erno Laszlo Institute at Sundance at Volkswagen’s VW Main Street Lounge. There it will offer by-appointment skin consultations, facials and customized selections of Laszlo products.
Not to be forgotten, male actors will have their choice of services. Zirh International Corp., for one thing, is hosting a grooming lounge at the Levi’s Ranch at 320 West Snow Lane. The invitation-only space is designed to be a place for celebs and VIPs to relax and prepare for photo sessions, personal appearances and premieres.
Clarins Men is also getting into the action. It has invited a raft of male celebs, including Matt Dillon, Ben Affleck, Kevin Bacon and Will Smith, for so-called Renew You straight-razor shaves and Winter Wonder moisturizing facial treatments. The services will take place at the Fred Segal Beauty Village at the Lift. Clarins is also offering A-listers one-on-one grooming house calls, in which Clarins associates take men’s services to the doorsteps of VIPs in Park City.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)