PARIS — Michael Edwards, author of the “Fragrances of the World” print and online compendium, is poised to help Sephora customers wade through the flood tide of scents.
The LVMH Moët Hennessy Louis Vuitton-owned perfumery chain has integrated a second option to its online fragrance finder at sephora.com. The feature is a scent-matching service that recommends the best matches between any of the 4,000 fragrances in the Fragrances of the World database and the 350 scents Sephora carries. That way, even if a scent is out of production, a consumer can try another one that comes close in olfactory qualities.
“[The service offers] recommendations based on what the client likes and what we sell, so it is totally complementary to the current feature, which is more of an educational tool about fragrance families,” said Kirsten Jarocki, fragrance merchandise manager at Sephora in San Francisco.
Edwards’ Fragrances of the World blossomed into an online resource in 2003, 20 years after its print version first came out, also for fragrance professionals.
“Navigating the market has become like searching through a wine cellar,” said Edwards, who was in Paris scouting new office spaces.
His Web site, fragrancesoftheworld.info, culls entries from 596 fragrance houses and offers a library of more than 4,000 scents, of which 428 were added in 2004. Information is updated monthly.
Fragrances of the World is a platform Edwards believes could one day be successfully brought from dot-com down to the store level.
“Retailers are seeing that they could do a lot by merchandising according to fragrance family,” he explained. “I am convinced that it would really renew interest in a sector that has been flat for three years.”
Additionally, the Fragrance Foundation is doing its part to expand the site’s reach. Starting in mid-March, it will offer a portion of the Fragrances of the World database free of charge on its Web site, fragrance.org. The goal is to create a portal that not only lists fragrances, their classifications and U.S. fragrance launch dates, but also provides U.S. distribution details and the opportunity for companies to submit perfumers’ comments as well as advertising and marketing material.A subscription to the full Fragrances of the World database costs 475 euros, or $619.30 at current exchange rates, per year. — Tina Isaac
Sundance: A Beauty Showcase
NEW YORK — It appears that beauty treatments are becoming as frequent as screenings at the Sundance Film Festival, which kicked off last Thursday and runs through Sunday.
MAC Cosmetics for example — in its fifth consecutive showing at the Park City, Utah-based event — is the exclusive makeup provider for the HP Photo Studio hosted by WireImage, which is located at 268 Main Street.
The studio will be used to photograph MAC-prepped personalities, images that will be posted on WireImage for the international press. Also, MAC is offering complimentary on-call cosmetics services to celebrities, directors and film talent at Sundance “to help actors sparkle for their movie premieres,” the Estée Lauder-owned brand stated.
Meanwhile, skin care brand Erno Laszlo is making its debut at the film festival. The Cradle Holdings-owned brand will set up the Erno Laszlo Institute at Sundance at Volkswagen’s VW Main Street Lounge. There it will offer by-appointment skin consultations, facials and customized selections of Laszlo products.
Not to be forgotten, male actors will have their choice of services. Zirh International Corp., for one thing, is hosting a grooming lounge at the Levi’s Ranch at 320 West Snow Lane. The invitation-only space is designed to be a place for celebs and VIPs to relax and prepare for photo sessions, personal appearances and premieres.
Clarins Men is also getting into the action. It has invited a raft of male celebs, including Matt Dillon, Ben Affleck, Kevin Bacon and Will Smith, for so-called Renew You straight-razor shaves and Winter Wonder moisturizing facial treatments. The services will take place at the Fred Segal Beauty Village at the Lift. Clarins is also offering A-listers one-on-one grooming house calls, in which Clarins associates take men’s services to the doorsteps of VIPs in Park City.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)