Skin Care Firm Turns Up the Juice NEW YORK — Three-year-old organic skin care marketer Juice Beauty will introduce its first antiaging treatment collection, called Green Apple Skincare, exclusively at Sephora USA next month. At the same time, the brand will launch a reformulated and repackaged version of its core line.
Christin Powell, founder and chief creative officer of the company, is projecting $6 million in combined wholesale revenues from both Juice Beauty collections by next year.
Green Apple, a six-item line ranging in price from $26 to $45, is designed to treat problem and aging skin. The collection features a cleansing gel, a peel, a mask, an antioxidant serum, an eye cream and an SPF 15 moisturizer.
Green Apple's key ingredients are organic juice solutions, which contain hydroxy acid complex, a brightening, antioxidant solution. Formulations also feature dimethylaminoethanol, or DMAE, which is said to firm skin while enhancing elasticity; alpha-lipoic acid, an enzyme used as an antiinflammatory, and co-enzyme Q10, which purportedly promotes cellular renewal.
Juice Beauty's repackaged and reformulated core line consists of 15 products, including a cleansing milk, a hydrating mist, a redness reducing serum and an SPF 30 moisturizer. Items in the collection, which ranges in price from $14 to $45, are grouped into a four-step regimen for all skin types.
Powell and her business partners — Karen Behnke, Juice Beauty's chief executive officer, and Melissa Jochim, director of product development — found that consumers don't have a clear idea what "organic" is, according to Powell. She said she hopes to establish in the marketplace what it means to be organic. "People want a product that is natural but also very effective," she said. "Our philosophy is such that 'organic' is a lifestyle, not a trend."
According to USDA organic standards, "raw ingredients [must] make up 70 percent or [more of the organic product]," Powell said, noting, "In our case it is often 90 percent."
Betsy Olum, senior vice president of marketing for Sephora, where Green Apple will be carried on an exclusive basis for the first six months, said 70 percent "begs the question: What [makes up] the other 30 percent?" Juice Beauty's products are "100 percent juice concentrate," she noted, adding Juice Beauty "is a lot about what's not in the product."Both Juice Beauty collections are free of artificial preservatives, said Jochim, who added that the packaging, which reflects the brand's organic positioning, is designed to have a "spa-like" feel. Sephora provided input when the packaging was being developed and Olum said Juice Beauty graphics make the brand "client-friendly," enabling customers "to get the point" about organics.
To promote the brand and consumer awareness about "organics," Juice Beauty has slated monthly and quarterly advertorials — which will focus on Green Apple — in major beauty magazines, according to Powell. Sephora will promote both collections in Sephora catalogues as well as online.
Besides Sephora, Juice Beauty's distribution network includes specialty and department store doors, independent boutiques and ShopNBC.com. The core collection is slated to be rolled out to Whole Foods. Internationally, Sears Canada will launch both collections, Behnke noted. Juice Beauty will also be launched in 22 House of Fraser stores in the U.K. this month, as well as four Harvey Nichols locations next month. There will also be distribution in Korea. — Ashley Moore
Markwins Files Lawsuit Against Mirage NEW YORK — Markwins Beauty Products, a subsidiary of Markwins International that markets color cosmetics brands such as Wet 'n' Wild and Black Radiance, has filed a lawsuit against Maryland-based Mirage Cosmetics in the U.S. District Court for the Central District of California.
The suit alleges that Mirage's use of the trademark Wild and Crazy on a competing line of budget cosmetics sold in the same retail channels as Wild 'n' Wild cosmetics infringes on Markwins' trademark rights. Markwins has filed a motion for an immediate preliminary injunction, which, if granted, would prevent Mirage from using the Wild and Crazy trademark on cosmetics in food, drug and mass market retail stores that also sell Wet 'n' Wild cosmetics.
Mirage Cosmetics president Chris Chon said the firm registered the Wild and Crazy trademark in 1997, and has distributed the line to various retail channels over the last eight years. Mirage's national sales manager, Stan Goldberg, said, "It's a legal trademark, and we're going to use it." — Molly Prior
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye