Skin Care Firm Turns Up the Juice NEW YORK — Three-year-old organic skin care marketer Juice Beauty will introduce its first antiaging treatment collection, called Green Apple Skincare, exclusively at Sephora USA next month. At the same time, the brand will launch a reformulated and repackaged version of its core line.
Christin Powell, founder and chief creative officer of the company, is projecting $6 million in combined wholesale revenues from both Juice Beauty collections by next year.
Green Apple, a six-item line ranging in price from $26 to $45, is designed to treat problem and aging skin. The collection features a cleansing gel, a peel, a mask, an antioxidant serum, an eye cream and an SPF 15 moisturizer.
Green Apple's key ingredients are organic juice solutions, which contain hydroxy acid complex, a brightening, antioxidant solution. Formulations also feature dimethylaminoethanol, or DMAE, which is said to firm skin while enhancing elasticity; alpha-lipoic acid, an enzyme used as an antiinflammatory, and co-enzyme Q10, which purportedly promotes cellular renewal.
Juice Beauty's repackaged and reformulated core line consists of 15 products, including a cleansing milk, a hydrating mist, a redness reducing serum and an SPF 30 moisturizer. Items in the collection, which ranges in price from $14 to $45, are grouped into a four-step regimen for all skin types.
Powell and her business partners — Karen Behnke, Juice Beauty's chief executive officer, and Melissa Jochim, director of product development — found that consumers don't have a clear idea what "organic" is, according to Powell. She said she hopes to establish in the marketplace what it means to be organic. "People want a product that is natural but also very effective," she said. "Our philosophy is such that 'organic' is a lifestyle, not a trend."
According to USDA organic standards, "raw ingredients [must] make up 70 percent or [more of the organic product]," Powell said, noting, "In our case it is often 90 percent."
Betsy Olum, senior vice president of marketing for Sephora, where Green Apple will be carried on an exclusive basis for the first six months, said 70 percent "begs the question: What [makes up] the other 30 percent?" Juice Beauty's products are "100 percent juice concentrate," she noted, adding Juice Beauty "is a lot about what's not in the product."Both Juice Beauty collections are free of artificial preservatives, said Jochim, who added that the packaging, which reflects the brand's organic positioning, is designed to have a "spa-like" feel. Sephora provided input when the packaging was being developed and Olum said Juice Beauty graphics make the brand "client-friendly," enabling customers "to get the point" about organics.
To promote the brand and consumer awareness about "organics," Juice Beauty has slated monthly and quarterly advertorials — which will focus on Green Apple — in major beauty magazines, according to Powell. Sephora will promote both collections in Sephora catalogues as well as online.
Besides Sephora, Juice Beauty's distribution network includes specialty and department store doors, independent boutiques and ShopNBC.com. The core collection is slated to be rolled out to Whole Foods. Internationally, Sears Canada will launch both collections, Behnke noted. Juice Beauty will also be launched in 22 House of Fraser stores in the U.K. this month, as well as four Harvey Nichols locations next month. There will also be distribution in Korea. — Ashley Moore
Markwins Files Lawsuit Against Mirage NEW YORK — Markwins Beauty Products, a subsidiary of Markwins International that markets color cosmetics brands such as Wet 'n' Wild and Black Radiance, has filed a lawsuit against Maryland-based Mirage Cosmetics in the U.S. District Court for the Central District of California.
The suit alleges that Mirage's use of the trademark Wild and Crazy on a competing line of budget cosmetics sold in the same retail channels as Wild 'n' Wild cosmetics infringes on Markwins' trademark rights. Markwins has filed a motion for an immediate preliminary injunction, which, if granted, would prevent Mirage from using the Wild and Crazy trademark on cosmetics in food, drug and mass market retail stores that also sell Wet 'n' Wild cosmetics.
Mirage Cosmetics president Chris Chon said the firm registered the Wild and Crazy trademark in 1997, and has distributed the line to various retail channels over the last eight years. Mirage's national sales manager, Stan Goldberg, said, "It's a legal trademark, and we're going to use it." — Molly Prior
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)