As far as the beauty industry is concerned, the color of the month is pink all the way. Industry powerhouses and newcomers alike have launched fund-raising products to commemorate the month and are getting involved with the cause on a fundamental level.
THE ESTEE LAUDER COS.
Twelve of the venerable cosmetics company’s divisions are keeping consumers flushed this October with a plethora of offerings aimed at raising funds for the BCRF. The Lauder brand released its 2004 Pink Ribbon Compact, a gold mirror with pink rhinestones wrapping around it in the shape of a ribbon, which retails for $45. The brand also is donating profits from sales of Pure Color Lipstick in Elizabeth Pink, $22, and a $15 Pink Ribbon pin to the foundation. Clinique is offering a lip gloss palette with 10 classic pink shades, $20, and Stila has created the Stila Pink Ribbon Set containing a new lip color and a compact with two eye shadows and a cheek color, $36. Donna Karan has created a new pink lip balm, $20, and is also making a donation from October sales of the new Be Delicious Eau de Toilette spray, $45 for 1.7 oz. and $60 for 3.4 oz.
Evelyn Lauder and Jon Passavant (the face of Lauder Beyond Paradise Men) created a buzz for the cure at Saks Fifth Avenue in New York. In support of Saks Key to the Cure Event taking place Thursday through Sunday, Lauder and Passavant signed products and autographed personal photos with customers Thursday who made Estée Lauder purchases during the event. All Saks stores and saks.com will donate 2 percent of all proceeds from purchases made during Key to the Cure to BCA charities, including Lauder’s Breast Cancer Research Foundation.
Orly International will donate a portion of the proceeds from sales of its Who’s Who Pink nail lacquer, $6.50, and Top 2 Bottom top coat/base coat treatment, $5.85, to benefit the Expedition Inspiration Fund for Breast Cancer Research. On Oct. 2, an Orly International team hiked with the Malibu-based fund’s Take-a-Hike Campaign in Los Angeles, raising more money for the cause.
AVON/MARKThe Avon Breast Cancer Crusade, founded in 1993 and which has, to date, raised $300 million through the sale of its “pink ribbon products,” is offering two new products this October in conjunction with offers from Mark, Avon’s “younger” line, and Avon Salon and Spa. Net proceeds from all products will support Avon’s Crusade.
ABCC Celebrity Nailwear will retail through October at $3 and an ABCC official Holiday Ornament will be offered at $7.50. The polish comes in six shades, each named for one of six female celebrities who helped to create them: Salma Hayek, Sharon Stone, Cybill Shepherd, Tracee Ross, Leah Remini and Ali Landry.
Mark has created a limited-edition Kiss Kit with cinnamon-flavored Mark Mints and rosebud-scented Kiss Therapy lip gloss, retailing at $6. As well, Avon Salon and Spa has designed a $125 pink spa robe with a Crusade ribbon on the lapel. Ten percent of the profits will go to the Crusade.
Sephora is launching the Sephora Breast Cancer Awareness Pop-Up Travel Brush. The brush, which retails for $8, is cased inside a sleek mirrored compact. Sephora will donate 100 percent of the proceeds to the Susan G. Komen Breast Cancer Foundation.
The Arden Breast Surgery massage is in its second year at Chicago, Washington, D.C., and New York City divisions of Arden Red Door Spas and Chicago branches of Mario Tricoci Spas. The massage is said to increase mobility, soothe post-operative pain and reduce scar tissue, swelling and edema. While the massage itself, at $80 for a 50-minute session, does not directly benefit any breast cancer charities, Arden is releasing a series of retail items through its Unlock the Cure program that will go to cancerandcareers.org. Arden’s beauty offerings are an Elizabeth Arden Red Door Revealed Gift Set that includes Red Door fragrance, body lotion and a shimmering body powder brush for $46.50 and Pink Ribbon nail polish at $8. Also benefiting Cancer and Careers this month are a pink ribbon lapel pin retailing for $3 and a scented pink candle for $6.
Sally Beauty is launching two products to commemorate the cause this year. Ten percent of sales of Sally Girl Faith, a clear roll-on strawberry flavored lip gloss retailing at $4.99, and Sally Girl Faith Nail Color in a shimmery pink, $.99, will benefit City of Hope breast cancer research programs.E.L.F.
New mass market company e.l.f. is following in the footsteps of more grown-up companies by donating 20 percent of sales of its Shimmering Facial Whip to Win Against Breast Cancer during the month of October. WINABC strives to provide aid and create awareness among victims without health care and from low-income backgrounds. As part of their BCA month efforts, e.l.f. company president and founder Scott Vincent Borba and Elizabeth Mullen, founder/president/chief executive officer of WINABC, will be visiting breast cancer patients at inner-city hospitals this month with makeup care packages.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)