As far as the beauty industry is concerned, the color of the month is pink all the way. Industry powerhouses and newcomers alike have launched fund-raising products to commemorate the month and are getting involved with the cause on a fundamental level.

THE ESTEE LAUDER COS.

Twelve of the venerable cosmetics company’s divisions are keeping consumers flushed this October with a plethora of offerings aimed at raising funds for the BCRF. The Lauder brand released its 2004 Pink Ribbon Compact, a gold mirror with pink rhinestones wrapping around it in the shape of a ribbon, which retails for $45. The brand also is donating profits from sales of Pure Color Lipstick in Elizabeth Pink, $22, and a $15 Pink Ribbon pin to the foundation. Clinique is offering a lip gloss palette with 10 classic pink shades, $20, and Stila has created the Stila Pink Ribbon Set containing a new lip color and a compact with two eye shadows and a cheek color, $36. Donna Karan has created a new pink lip balm, $20, and is also making a donation from October sales of the new Be Delicious Eau de Toilette spray, $45 for 1.7 oz. and $60 for 3.4 oz.

Evelyn Lauder and Jon Passavant (the face of Lauder Beyond Paradise Men) created a buzz for the cure at Saks Fifth Avenue in New York. In support of Saks Key to the Cure Event taking place Thursday through Sunday, Lauder and Passavant signed products and autographed personal photos with customers Thursday who made Estée Lauder purchases during the event. All Saks stores and saks.com will donate 2 percent of all proceeds from purchases made during Key to the Cure to BCA charities, including Lauder’s Breast Cancer Research Foundation.

ORLY

Orly International will donate a portion of the proceeds from sales of its Who’s Who Pink nail lacquer, $6.50, and Top 2 Bottom top coat/base coat treatment, $5.85, to benefit the Expedition Inspiration Fund for Breast Cancer Research. On Oct. 2, an Orly International team hiked with the Malibu-based fund’s Take-a-Hike Campaign in Los Angeles, raising more money for the cause.

AVON/MARK

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