As far as the beauty industry is concerned, the color of the month is pink all the way. Industry powerhouses and newcomers alike have launched fund-raising products to commemorate the month and are getting involved with the cause on a fundamental level.
THE ESTEE LAUDER COS.
Twelve of the venerable cosmetics company’s divisions are keeping consumers flushed this October with a plethora of offerings aimed at raising funds for the BCRF. The Lauder brand released its 2004 Pink Ribbon Compact, a gold mirror with pink rhinestones wrapping around it in the shape of a ribbon, which retails for $45. The brand also is donating profits from sales of Pure Color Lipstick in Elizabeth Pink, $22, and a $15 Pink Ribbon pin to the foundation. Clinique is offering a lip gloss palette with 10 classic pink shades, $20, and Stila has created the Stila Pink Ribbon Set containing a new lip color and a compact with two eye shadows and a cheek color, $36. Donna Karan has created a new pink lip balm, $20, and is also making a donation from October sales of the new Be Delicious Eau de Toilette spray, $45 for 1.7 oz. and $60 for 3.4 oz.
Evelyn Lauder and Jon Passavant (the face of Lauder Beyond Paradise Men) created a buzz for the cure at Saks Fifth Avenue in New York. In support of Saks Key to the Cure Event taking place Thursday through Sunday, Lauder and Passavant signed products and autographed personal photos with customers Thursday who made Estée Lauder purchases during the event. All Saks stores and saks.com will donate 2 percent of all proceeds from purchases made during Key to the Cure to BCA charities, including Lauder’s Breast Cancer Research Foundation.
Orly International will donate a portion of the proceeds from sales of its Who’s Who Pink nail lacquer, $6.50, and Top 2 Bottom top coat/base coat treatment, $5.85, to benefit the Expedition Inspiration Fund for Breast Cancer Research. On Oct. 2, an Orly International team hiked with the Malibu-based fund’s Take-a-Hike Campaign in Los Angeles, raising more money for the cause.
AVON/MARKThe Avon Breast Cancer Crusade, founded in 1993 and which has, to date, raised $300 million through the sale of its “pink ribbon products,” is offering two new products this October in conjunction with offers from Mark, Avon’s “younger” line, and Avon Salon and Spa. Net proceeds from all products will support Avon’s Crusade.
ABCC Celebrity Nailwear will retail through October at $3 and an ABCC official Holiday Ornament will be offered at $7.50. The polish comes in six shades, each named for one of six female celebrities who helped to create them: Salma Hayek, Sharon Stone, Cybill Shepherd, Tracee Ross, Leah Remini and Ali Landry.
Mark has created a limited-edition Kiss Kit with cinnamon-flavored Mark Mints and rosebud-scented Kiss Therapy lip gloss, retailing at $6. As well, Avon Salon and Spa has designed a $125 pink spa robe with a Crusade ribbon on the lapel. Ten percent of the profits will go to the Crusade.
Sephora is launching the Sephora Breast Cancer Awareness Pop-Up Travel Brush. The brush, which retails for $8, is cased inside a sleek mirrored compact. Sephora will donate 100 percent of the proceeds to the Susan G. Komen Breast Cancer Foundation.
The Arden Breast Surgery massage is in its second year at Chicago, Washington, D.C., and New York City divisions of Arden Red Door Spas and Chicago branches of Mario Tricoci Spas. The massage is said to increase mobility, soothe post-operative pain and reduce scar tissue, swelling and edema. While the massage itself, at $80 for a 50-minute session, does not directly benefit any breast cancer charities, Arden is releasing a series of retail items through its Unlock the Cure program that will go to cancerandcareers.org. Arden’s beauty offerings are an Elizabeth Arden Red Door Revealed Gift Set that includes Red Door fragrance, body lotion and a shimmering body powder brush for $46.50 and Pink Ribbon nail polish at $8. Also benefiting Cancer and Careers this month are a pink ribbon lapel pin retailing for $3 and a scented pink candle for $6.
Sally Beauty is launching two products to commemorate the cause this year. Ten percent of sales of Sally Girl Faith, a clear roll-on strawberry flavored lip gloss retailing at $4.99, and Sally Girl Faith Nail Color in a shimmery pink, $.99, will benefit City of Hope breast cancer research programs.E.L.F.
New mass market company e.l.f. is following in the footsteps of more grown-up companies by donating 20 percent of sales of its Shimmering Facial Whip to Win Against Breast Cancer during the month of October. WINABC strives to provide aid and create awareness among victims without health care and from low-income backgrounds. As part of their BCA month efforts, e.l.f. company president and founder Scott Vincent Borba and Elizabeth Mullen, founder/president/chief executive officer of WINABC, will be visiting breast cancer patients at inner-city hospitals this month with makeup care packages.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews