NEW YORK — To card or not to card, that is the question being put to mass beauty manufacturers regarding their products. While most agree products look more elegant when they aren’t affixed to a peg card, open-sell products are harder to sell in a mass environment since they can’t be hung. Also, conventional wisdom is that pilferage rises with uncarded merchandise.
Revlon and L’Oréal are experimenting with carding merchandise that hasn’t traditionally been packaged that way. L’Oréal is starting a new carded program for lip, eye and nail. Fred’s in Memphis plans to sell the carded L’Oréal items for $2, a sharp price drop for the brand.
Revlon is also adding more carded goods. The first step will be a carded eye shadow program that Paul Murphy, executive vice president of sales, said would help Revlon expand into new doors such as more supermarkets.
While Revlon and L’Oréal add cards, Procter & Gamble is ripping its packages open. Retailers said P&G is planning an uncarded program complete with a new upscale fixture for Cover Girl. A P&G spokeswoman would not elaborate, stating that details have not been finalized. Buyers said P&G is asking for more real estate in many cases to add the new display. — Faye Brookman
From Derm's Offices to Drugstores
As dermatological and cosmetic procedures gain favor with Americans, a host of skin care vendors in the second half of 2004 are churning out at-home kits to cater to the masses, who are well informed about facial treatments such as microdermabrasion.
Most recently, Woodridge Labs’ Vita-K brand debuted its $20 At-Home Micro-Dermabrasion Kit, which includes a Resurfacing Cream formulated with vitamins K and C, a Derma Brush to remove older skin cells and a Smoothing Serum to apply over treated areas.
This month, L’Oréal Paris staked out its space in the DIY skin treatment segment with ReFinish Micro-Dermabrasion Kit for $24.99, a kit that claims to use the same types of fine crystals in its formula that is used in a dermatologist’s office.Piggybacking off the stretch-mark-turned-wrinkle cream trend jump-started by StriVectin-SD, University Medical has expanded its Face Lift line with a Face Firming Activator Kit for $19.99, which will beginning shipping to stores next week. This two-part system includes Cell Regeneration Activator Serum and Intensive Wrinkle Reducing Cream, mixed together in the palm of the hand and then applied to the face. — Molly Prior
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye