NEW YORK — To card or not to card, that is the question being put to mass beauty manufacturers regarding their products. While most agree products look more elegant when they aren’t affixed to a peg card, open-sell products are harder to sell in a mass environment since they can’t be hung. Also, conventional wisdom is that pilferage rises with uncarded merchandise.
Revlon and L’Oréal are experimenting with carding merchandise that hasn’t traditionally been packaged that way. L’Oréal is starting a new carded program for lip, eye and nail. Fred’s in Memphis plans to sell the carded L’Oréal items for $2, a sharp price drop for the brand.
Revlon is also adding more carded goods. The first step will be a carded eye shadow program that Paul Murphy, executive vice president of sales, said would help Revlon expand into new doors such as more supermarkets.
While Revlon and L’Oréal add cards, Procter & Gamble is ripping its packages open. Retailers said P&G is planning an uncarded program complete with a new upscale fixture for Cover Girl. A P&G spokeswoman would not elaborate, stating that details have not been finalized. Buyers said P&G is asking for more real estate in many cases to add the new display. — Faye Brookman
From Derm's Offices to Drugstores
As dermatological and cosmetic procedures gain favor with Americans, a host of skin care vendors in the second half of 2004 are churning out at-home kits to cater to the masses, who are well informed about facial treatments such as microdermabrasion.
Most recently, Woodridge Labs’ Vita-K brand debuted its $20 At-Home Micro-Dermabrasion Kit, which includes a Resurfacing Cream formulated with vitamins K and C, a Derma Brush to remove older skin cells and a Smoothing Serum to apply over treated areas.
This month, L’Oréal Paris staked out its space in the DIY skin treatment segment with ReFinish Micro-Dermabrasion Kit for $24.99, a kit that claims to use the same types of fine crystals in its formula that is used in a dermatologist’s office.Piggybacking off the stretch-mark-turned-wrinkle cream trend jump-started by StriVectin-SD, University Medical has expanded its Face Lift line with a Face Firming Activator Kit for $19.99, which will beginning shipping to stores next week. This two-part system includes Cell Regeneration Activator Serum and Intensive Wrinkle Reducing Cream, mixed together in the palm of the hand and then applied to the face. — Molly Prior
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)