Fundraising was the name of the game at the first day of Foundermade in New York Thursday.Beauty companies and investors gathered in pre-arranged one-on-one meetings to talk about deal potential. On the brand side, companies took the opportunity to evaluate potential partners, attempting to sense if they were the right match for long-term growth.For Tracie Martyn cofounder Marius Morariu, a deal could help grow the brand, he said. Right now, the company is looking to reach more people and a partner could potentially be a way to do that. For Tracie Martyn, the natural ingredient thesis has been ingrained since 2001, but there is still more education to be done, Marariu contended – noting that expanding the distribution of the business is one way to grow awareness. Right now the brand is sold on Amazon, Tracie Martyn's website, Net-a-porter, Bluemercury and Bloomingdale's.HFactor -- a hydrogen water company -- was also present. The business is considering expanding its marketing efforts and R&D capabilities with new, faster equipment, said founder and chief executive officer Gail Levy. HFactor is gaining traction with distribution partners, but an increased marketing spend could "make sure to get product off the shelves," Levy said, noting that "all companies" should be focusing on their marketing and R&D.Other companies in attendance were Arrojo Products, the business of hairstylist Nick Arrojo; Flosstime, which makes a dental floss dispenser; Henry the Dentist, which developed a mobile dental clinic that parks outside workplaces; Kimiko Beauty, a performance makeup company; Preemadonna, a technology company with a nailbot that inks designs onto nails; Say Hello to Sexy Legs, a body care business; Glow Concept, the company behind makeup brands Winky Lux and Laqa & Co.; Aquis, which makes a hair towel that aims to stave of breakage and eliminate frizz; Blushington, a provider of luxury makeup services and curated beauty brands; Conffianz, a makeup and skin-care company focused on the U.S. Hispanic market; Dr. Dennis Gross, the namesake skin-care line of New York dermatologist Dennis Gross; Welleco, a nutritional supplement business, and Skin Laundry, a speed facial and skin-care product business.Beauty companies and financial types will gather again Friday at Spring Studios in New York for the Future of Beauty Summit, featuring panel discussions and more networking.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.