By  on June 12, 2009

Beauty firms were out in force at a host of financial conferences this week, charging ahead with down-to-earth plans designed to appeal to the consumer’s new allegiance to frugality and Wall Street’s call to cut costs.

But despite it being “a very challenging year,” a number of beauty firms — the Estée Lauder Cos. Inc., Procter & Gamble Co., Elizabeth Arden Inc. to name a few — are embarking on restructuring plans and introducing new products while reducing layers of management and eliminating slowly turning items.

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