By  on March 11, 2011

According to U.S. Census data from 2005 to 2006, 5 percent of American children under age four are identified as multiracial, compared with 2 percent of people ages 25 to 29, and more people are expected to have checked the box for more than one race when data begins to surface in April for the 2010 census. This widening trend is an open door to a new world.

Vasso Petrou, the trends director of P&G Beauty & Grooming, says we are entering an era of a breakdown in tribal boundaries and barriers through the intermarriage of different races, nationalities and ethnic groups. She calls it “the end of ethnicity.” But as provocative as that sounds, Petrou prefers a rosier spin, namely “the rebirth of humanity.”

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