This fall sees the roll out of several new scents, according to WWD reports over the past month. Prada will launch their third major scent. Fendi's first fragrance in almost twenty years will also hit shelves. And Estee Lauder recently rolled out a new version of the classic Private Collection women's fragrance.
Prada, hot on the heels of their other recent olfactory successes, is expanding its fragrance line to include the new scent, Infusion d'Iris. Prada has high hopes for this venture and believes that the root of the Florentine iris pallida flower, a valuable ingredient in this scent, will result in sales that surpass that of their first two fragrances. Prada is launching the scent in partnership with their fragrance licensee Puig Beauty & Fashion Group. Infusion d'Iris will be introduced in 40 countries, beginning with the U.S. and Europe, followed by Asia in October. The fragrance, which took two years to create, includes top notes of orange blossom and mandarin and base notes of galbanum, lentisc, benzoin, incense, vetiver and cedarwood. The latter two ingredients are often found in men's scents, and according to Puig, are what make Infusion d'Iris stand apart from other women's scents. The bottle and packaging are pale green and the bottle features Prada's almost century old logo, the rope bordered Prada crest. Estimates for global sales of Infusion d'Iris hover around $50 million for its first year on the market, according to industry sources. The scent costs $67 for 50 ml., $90 for 100 ml. and $125 for 200 ml, and splash versions of the fragrance cost $210 for a 400-ml. bottle and $350 for a 750-ml. bottle.
Estee Lauder scion Aerin Lauder personally presented the updated edition of her grandmother Estee's classic scent at Saks Fifth Avenue on July 12. Lauder, who serves as senior vice president and creative director of the Lauder empire, is the face of the advertising campaign for the new Private Collection Tuberose Gardenia, which officially went on sale July 29. According to Lauder, after some reflection, it seemed right that someone with a connection to the brand should be the one up front, rather than a hired celebrity or ambassador recruited from outside the company. By the end of 2007, the scent, retailing at $120 for a 2.5-oz. bottle, will be sold at a maximum of 230 specialty stores.After a nearly two decade hiatus from the fragrance world, Fendi returns to the fragrance front with its new women's scent Fendi Palazzo, partnered with distribution partner Christian Dior Perfumes and Cosmetics. Like Prada's Infusion d'Iris, industry sources estimate that Fendi's new scent could also rack up around $50 million in global retail sales during its first year. Karl Lagerfeld, the company's women's wear designer, and Silvia Venturini Fendi, head accessories and men's wear designer at Fendi, teamed up for the first time on a fragrance to help formulate and conceptualize the new scent. The duo also celebrated the launch of Fendi Palazzo with a dinner and photos from the scent's ad campaign, shot by Lagerfeld in Rome and starring model Raquel Zimmerman. The fragrance will be available at 1,500 doors in the U.S., Canada, and Europe come September and will expand to Asia in 2008. The flowery-woody scent, available in two sizes, retails for $65 for 50 ml. and $85 for 90 ml.
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