This fall sees the roll out of several new scents, according to WWD reports over the past month. Prada will launch their third major scent. Fendi's first fragrance in almost twenty years will also hit shelves. And Estee Lauder recently rolled out a new version of the classic Private Collection women's fragrance.
Prada, hot on the heels of their other recent olfactory successes, is expanding its fragrance line to include the new scent, Infusion d'Iris. Prada has high hopes for this venture and believes that the root of the Florentine iris pallida flower, a valuable ingredient in this scent, will result in sales that surpass that of their first two fragrances. Prada is launching the scent in partnership with their fragrance licensee Puig Beauty & Fashion Group. Infusion d'Iris will be introduced in 40 countries, beginning with the U.S. and Europe, followed by Asia in October. The fragrance, which took two years to create, includes top notes of orange blossom and mandarin and base notes of galbanum, lentisc, benzoin, incense, vetiver and cedarwood. The latter two ingredients are often found in men's scents, and according to Puig, are what make Infusion d'Iris stand apart from other women's scents. The bottle and packaging are pale green and the bottle features Prada's almost century old logo, the rope bordered Prada crest. Estimates for global sales of Infusion d'Iris hover around $50 million for its first year on the market, according to industry sources. The scent costs $67 for 50 ml., $90 for 100 ml. and $125 for 200 ml, and splash versions of the fragrance cost $210 for a 400-ml. bottle and $350 for a 750-ml. bottle.
Estee Lauder scion Aerin Lauder personally presented the updated edition of her grandmother Estee's classic scent at Saks Fifth Avenue on July 12. Lauder, who serves as senior vice president and creative director of the Lauder empire, is the face of the advertising campaign for the new Private Collection Tuberose Gardenia, which officially went on sale July 29. According to Lauder, after some reflection, it seemed right that someone with a connection to the brand should be the one up front, rather than a hired celebrity or ambassador recruited from outside the company. By the end of 2007, the scent, retailing at $120 for a 2.5-oz. bottle, will be sold at a maximum of 230 specialty stores.After a nearly two decade hiatus from the fragrance world, Fendi returns to the fragrance front with its new women's scent Fendi Palazzo, partnered with distribution partner Christian Dior Perfumes and Cosmetics. Like Prada's Infusion d'Iris, industry sources estimate that Fendi's new scent could also rack up around $50 million in global retail sales during its first year. Karl Lagerfeld, the company's women's wear designer, and Silvia Venturini Fendi, head accessories and men's wear designer at Fendi, teamed up for the first time on a fragrance to help formulate and conceptualize the new scent. The duo also celebrated the launch of Fendi Palazzo with a dinner and photos from the scent's ad campaign, shot by Lagerfeld in Rome and starring model Raquel Zimmerman. The fragrance will be available at 1,500 doors in the U.S., Canada, and Europe come September and will expand to Asia in 2008. The flowery-woody scent, available in two sizes, retails for $65 for 50 ml. and $85 for 90 ml.
To read the stories relating to this article, see:
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)