Amazon Prime Day, which will be celebrated Tuesday, is proving a powerful platform for beauty.In fact, following last year’s offer of its professional InstaWave hair curler on Amazon Prime day, Kiss Products is back this year with the launch of a new Gold Series hair tool collection.According to Young Kim, director of Kiss Products Inc.’s Electronic Products Unit, InstaWave sales on Amazon Prime Day last year resulted in a 500 percent increase compared to average weekly sales numbers. “Integrated with our new launch promotion, we anticipate a much higher lift than last year.”Plus, this year Amazon Prime Day, available to the online giant’s 80 million Prime members (or through a 30-day trial membership), has been extended to 30 hours technically launching the night before (9:00 p.m. EST) the official date of July 11.“We pinpointed this specific date to maximize our effort to announce our new product launch,” Kim said of the Gold Series that consists of four new tools, A Tourmaline Gold dryer, a comb straightener, an Ionic Smoothing Brush and a Bristle Straightener. He said Kiss has seen expansion of consumers buying online “triggering us to launch on the biggest shopping mall.”Kiss won’t be alone in riding on the wave of interest in beauty deals ignited by the third edition of the manufactured holiday. One of last year’s most buzzed about brands, Neutrogena, is back again with eight items including Rapid Wrinkle Repair and Hydro Boost Gel-Cream for Extra-Dry Skin. Neutrogena's parent Johnson & Johnson is also serving up two Clean & Clear deals, a special on Aveeno Positively Radiant 60 Second In-Shower Facial and five items from Le Petit Marseillais.Vichy will be doing 30 percent off a number of specific products and gifts sets as part of the Amazon Luxury Beauty event, the company said. Phyto Paris is offering 30 percent off a two-month supply of its hair and nail dietary supplement called Phytophanere. There are other beauty specials expected, especially in fragrances, but at press time, Amazon had not announced its lineup.Mineral Fusion, a non-toxic and EWG-verified brand, will have a special deal. Kleenex Facial Cleansing is offering 20 percent off all of its products on Amazon Prime Day.Last year Amazon reported worldwide orders grew 60 percent on Prime Day and purchases from third-party sellers with Prime Day deals tripled. Estimates are Amazon’s rendition of Black Friday added sales of at least $500 million to the giant’s top line.Beauty was a small, but growing, portion of that total, experts said, adding that many of the “lighting deals” are home-grown items such as the Amazon Echo or Kindle. Still, according to Kline, the convenience and reliability of Amazon has attracted beauty shoppers even in the high-touch category of facial skin care, the research company said.Kim thinks the brand awareness generated on Prime Day will help build further sales for the Gold Edition in its other retail partners such as Wal-Mart, Walgreens, Ulta Beauty, Target and Kmart. The Gold Series was developed with Anti-Frizz Ionic Technology to protect the hair cuticle, keep scalp safe and deliver quick and easy heat styling the company said delivers shinier and frizz-free hair. The devices hit upon a sweet spot in the growing market for premium styling tools for natural hair without salon visits. Retailers such as Walgreens and Ulta Beauty recently singled out hair-care tools as one of the faster-growing categories within beauty.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)