Eight trends will set the tone for beauty in the next year, according to In Style senior beauty editor Patricia Tortolani, and CVS senior category manager for beauty Sherry Saffert. The trends discussed were:
l Statement Makeup: High impact colors are making a big splash, such as blue eye shadow and yellow nail polish, Tortolani said. “And we are seeing the trends come runway to retail,” added Saffert, who said that although CVS must gauge what is a trend and what has staying power, her chain is trying to have the latest looks in a timely fashion. “We want to have a collaborative effort in store with what consumers are seeing. We need to bring the message to life in our stores.”
l Luxe for Less: If ever there was a trend right for drugstores, it is the concept of getting the latest looks on the cheap. Tortolani mentioned looks such as the new Jemma Kidd for Target and the new Natural Beauty by Carmindy. Saffert said that the makeup artist lines have been a big boost to mass since they have avenues to educate consumers on makeup application.
l Be Your Own Pro: In Style’s Tortolani has noticed more women tackling at-home treatments ranging from laser hair removal to hair color. She cited products such as Clairol’s Perfect 10 at-home hair color as feeding that trend. Saffert agreed that products such as that have been a boost to chains and that much has improved in making shade selection at the point of sale.
l Makeup as Jewelry: Upscale marketers have made jewelry into a fun beauty fashion accessory and Saffert said there are efforts for this holiday to carry that message to mass. “These are obviously short term, but they can drive sales,” Saffert said.
l Nailing It: Bright colors are helping refuel the nail color category. Boosted by new color statements, the once stagnant nail color category is once again coming to life.
l She’s Come Undone: Tortolani said messy updos continue to dictate hair styles and Saffert said that mass retailers are able to satisfy that demand with myriad hair accessories.
l Embrace Curves: Both speakers agreed that there is no longer one look for beauty and that women are learning to love their bodies — no matter what size.
l Going Green: The experts agreed that more consumers are looking for green, but Saffert noted that shoppers are confused and won’t want to lose out on efficacy. “We have to be careful,” she noted. Consumers, she added, are willing to pay more for organic, but they will expect high levels of performance, too.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)