By  on April 8, 2010

Chicago-based Votre Vu, a fledgling direct sales beauty firm that has generated about $5 million in revenues since its launch in January 2009, is looking to more than triple the size of its business to $16 million this year via a brand awareness campaign and new products set to launch this spring and fall.

The company markets about 50 products in the face, body and hair care and antiacne categories. It recently launched three men’s shaving and skin care items and is planning the introduction of a whitening line next month. The whitening trio will kick off with the May launch of a spot treatment, which will be followed in the fall by two more products.

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