By  on December 24, 2009

Beauty for Real, a new company, is hoping to illuminate the makeup category with the launch of its introductory LED light-infused lip gloss, called See the Light.

The Florida-based brand’s creator, Leslie Munsell, has been in the beauty industry for more than 20 years and currently serves as an Aveda global master and a consultant on the Aveda Pure Makeup line. “What I’ve done is taken every individual aspect of products I love and put them together,” said Munsell. “We wanted products to be fun and catchy and really practical, to make women’s lives a little easier.”

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