From the eyes to the face, beauty brands are unveiling products for spring designed to prepare skin for more effective, longer-lasting makeup application.
Behind the Scenes Eye Shadow Primer, $20, is part of Lorac’s spring collection, and it is meant to make the most out of eye shadow by coating lids for lasting color. Another eye makeup primer, Urban Decay’s Eyeshadow Primer Potion, $18, offers a matte finish for eye brightening. The formula intends to keep eyes crease-free and vibrantly hued from morning to night. Benefit’s Stay Don’t Stray eye shadow primer, $24, employs vitamins C and E and sodium hyluronate to help minimize creases and lock in concealer and eye shadow.
“[This] is the first dual-action primer that works 360 degrees around the eyes [to] enhance the effectiveness of your concealers and eye shadows so they stay bright and stay put throughout the day,” said Jean Ford, co-founder of Benefit Cosmetics.
When it comes to lashes, Tarte’s February offering, Multipleye Natural Lash Enhancing Primer, $34, is a multitasking formula meant to extend and add volume to lashes while also separating and coating them with a blend of red algae, green algae and caranuba wax.
“As part of our new lash enhancing three-step regimen, the Natural Lash Primer is clinically proven to increase lash volume,” said Heather Ratushny, executive director of product development for Tarte. “The innovative formula preps and primes lashes, while naturally enhancing the appearance of lash length, thickness and health.”
For face priming, Maybelline is introducing Instant Age Rewind Primer Skin Transformer for $9.99. The silicone elastomer formula comes in a rosy tone for a fresh finish and is designed to eliminate the appearance of lines, wrinkles and pores.
Josie Maran’s Argan Primer Mist, $32, is a primer in a spray delivery system. Sea fennel stem cells purport to stimulate cell growth and reverse cell damage, while a blend of goji, seaweed and minerals are employed to create a protective barrier.
Pür Minerals will introduce Correcting Primer, $29.50, in February, while Pop Beauty’s No Show Correct and Protect Tint SPF 30, part of the brand’s spring collection, offers broad spectrum sun protection and sheer pigments for a shine-free finish.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)