By  on January 7, 2010

From the eyes to the face, beauty brands are unveiling products for spring designed to prepare skin for more effective, longer-lasting makeup application.

Behind the Scenes Eye Shadow Primer, $20, is part of Lorac’s spring collection, and it is meant to make the most out of eye shadow by coating lids for lasting color. Another eye makeup primer, Urban Decay’s Eyeshadow Primer Potion, $18, offers a matte finish for eye brightening. The formula intends to keep eyes crease-free and vibrantly hued from morning to night. Benefit’s Stay Don’t Stray eye shadow primer, $24, employs vitamins C and E and sodium hyluronate to help minimize creases and lock in concealer and eye shadow.

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