NEW YORK — Procter & Gamble Co. is on the move once againin the men’s market.
During the consumer products giant’sday-long “The Beauty Debate: Facing Forever” media event on Manhattan’sWest Side Wednesday, executives unveiled plans to pump up existing andacquired men’s businesses — namely the red-hot Old Spice, as well asZirh and The Art of Shaving. In what a spokesman called “P&G’s firstentry into the male antiaging market,” the firm will introduce inJanuary or February a product called Reverse Anti-Aging Serum within theZirh brand, which P&G acquired in June 2009.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)