By and and  on October 14, 2010

NEW  YORK — Procter & Gamble Co. is on the move once againin the men’s market.

During the consumer products giant’sday-long “The Beauty Debate: Facing Forever” media event on Manhattan’sWest Side Wednesday, executives unveiled plans to pump up existing andacquired men’s businesses — namely the red-hot Old Spice, as well asZirh and The Art of Shaving. In what a spokesman called “P&G’s firstentry into the male antiaging market,” the firm will introduce inJanuary or February a product called Reverse Anti-Aging Serum within theZirh brand, which P&G acquired in June 2009.

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