Bella Notte Celebrated by Blumarine Giorgia Martone, daughter of fragrance manufacturer ICR-ITF Group president Roberto Martone, wants American women to smell as bellissima as she claims her Italian counterparts do. Martone, marketing director for ITF, along with members of her Italian press team, editors and socialites, gathered at the terrace at the Gramercy Park Hotel Wednesday night to mark the American debut of the firm’s Bellissima scent, a crisp, floral musk. The scent is billed as a romantic representation of the fashion house, founded in 1977 by designer Anna Molinari and her husband, Gianpaolo Tarabini Castellani. “It’s an old icon of romance,” Martone said of the peachy-pink-hued scent. “It is about being beautiful on the outside and the inside.” The simple glass bottle and cap were designed by Thierry De Baschmakoff and the juice mixed by Sophie Labbé of IFF. The marketing campaign features Italian model Bianca Balti and was shot by Italian photographer Michelangelo di Battista. Martone said in-store promotions as well as sampling will help get the word out to customers. “Blumarine is all about femininity — it wants to be what is in the mind of the consumer,” said Martone. “We are showing the U.S. the Italian way of feeling beautiful.” Bellissima is now available at Nordstrom and will roll out to Sephora stores in the U.S. in November. Plans call for a rollout to key markets like Northern and Eastern Europe, Japan, Hong Kong and Singapore next year.
Scent to School at FIT Virginia Bonofiglio, the Fashion Institute of Technology’s associate professor of cosmetic and fragrance marketing, gave corporate executives who make a living from the fragrance industry, and members of the beauty press, a lesson in perfumery at the only college fragrance studio in the U.S. on Tuesday. The Forensics of Fragrance Workshop, sponsored by the Fragrance Foundation and its Public Relations Executive Task Force, aimed to provide a closer look at the art and science of scent. The event was held at the Annette Green Fragrance Studio at FIT, and included a look at the physiology of the sense of smell and a breakdown of the basic fragrance categories. Samples of four natural aromas were passed around to test scent association and identification. Bonofiglio then performed an “odor triangle challenge” to determine which of three samples was different than the other. Those in attendance also had the opportunity to re-create an ancient Egyptian Kyphi recipe, which was found in hieroglyphics on the side of the Temple of Horus in Egypt. Kyphi, which is made up of different resins like frankincense, myrrh and benzoin, was used in religious ceremonies and said to have healing properties. Additionally, the chemistry of fragrance and the deconstruction of scent was explored. A formula based on a headspace analysis of tuberose gave participants the chance to re-create the smell of the living flower, which is found in fragrances like Chloé by Karl Lagerfeld and Kors by Michael Kors. As the fragrance industry continues to suffer from slower sales, Bonofiglio said the class was an opportunity to explore the deeper side of scent, part of the Fragrance Foundation’s campaign to raise awareness and create a renewed interest in the category.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)