By  on October 29, 2009

Tarte’s Eco-Chic Muse

Tarte’s spring color cosmetics line, a ménage of vintage flower-inspired shades and new products, has found a partner in celebrity makeup artist Tina Turnbow. The collaboration is the brand’s first. Turnbow, whose beauty clientele includes celebrities like Claire Danes, Jessica Szohr, Mary-Louise Parker, Ellen Page and Amanda Peet, describes her style as eco-conscious and fashion-forward.

“This is our first time collaborating with a makeup artist for a collection, so it was important that we worked with someone who embodied our high-performance, natural brand identity,” said Tarte chief executive officer and founder Maureen Kelly. “Tina Turnbow has been a Tarte loyalist for years as we are one of the only natural lines with high-performing cosmetics that lives up to the expectations of her countless celebrity clients.”

A highlight of the limited edition collection is Flower Child, an eye shadow palette with pigmented, earthy hues and pops of color; a double-ended brush, and double-ended eyeliner. The brand’s best-selling Natural Cheek Stain, formulated with pomegranate, acai fruit and goji berry, will be available in a limited edition shade of golden rose within the collection. Both items will be available at the end of January at Sephora and Henri Bendel.

“Our Flower Child eye shadow palette is wrapped in luxurious faux patent leather in our signature deep purple, and decorated with three-dimensional gold and purple flowers in alternating sizes for a whimsical touch,” said Kelly. “We also translated the three-dimensional idea to our cheek stain component for a floral deco that really comes to life.”

Come February, a new Multipleye Natural Lash Enhancing Primer and Natural Lash Enhancing Mascara will join the existing Natural Lash Enhancer product to complete a three-step, lash-growing regimen. New mint-infused Natural Gel Lip Stains, available in six berry and peachy shades, will complete the range. They are designed to provide lips with intensive moisture and antiaging benefits. The lip stains, inspired by Tarte’s iconic cheek stains, will be exclusive to Sephora and sephora.com.



Sabon Making Scents

Earlier this week, Israeli-based bath and beauty brand Sabon introduced its first fine fragrance collection, Essence of Pleasure.

Each unisex scent, blended in Normandy, France, was given a Hebrew name intended to define its character. The line is made of six Daily fragrances, $32 each, and two Boutique scents — one for men and one for women — at $42 each. Lyrical phrases and definitions of the names like Zohar (glow), Shir (song or poem), Aviv (spring) and Oneg (pleasure) come within each box.

The fragrances, developed as a complement to Sabon’s line of personal care products, are available at Sabon stores and on sabon.com.

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