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Beauty Radar Screen: October 29, 2009

Tarte’s spring color cosmetics line, a ménage of vintage flower-inspired shades and new products, has found a partner in celebrity makeup artist Tina Turnbow.

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Tarte’s Eco-Chic Muse

Tarte’s spring color cosmetics line, a ménage of vintage flower-inspired shades and new products, has found a partner in celebrity makeup artist Tina Turnbow. The collaboration is the brand’s first. Turnbow, whose beauty clientele includes celebrities like Claire Danes, Jessica Szohr, Mary-Louise Parker, Ellen Page and Amanda Peet, describes her style as eco-conscious and fashion-forward.

“This is our first time collaborating with a makeup artist for a collection, so it was important that we worked with someone who embodied our high-performance, natural brand identity,” said Tarte chief executive officer and founder Maureen Kelly. “Tina Turnbow has been a Tarte loyalist for years as we are one of the only natural lines with high-performing cosmetics that lives up to the expectations of her countless celebrity clients.”

A highlight of the limited edition collection is Flower Child, an eye shadow palette with pigmented, earthy hues and pops of color; a double-ended brush, and double-ended eyeliner. The brand’s best-selling Natural Cheek Stain, formulated with pomegranate, acai fruit and goji berry, will be available in a limited edition shade of golden rose within the collection. Both items will be available at the end of January at Sephora and Henri Bendel.

“Our Flower Child eye shadow palette is wrapped in luxurious faux patent leather in our signature deep purple, and decorated with three-dimensional gold and purple flowers in alternating sizes for a whimsical touch,” said Kelly. “We also translated the three-dimensional idea to our cheek stain component for a floral deco that really comes to life.”

Come February, a new Multipleye Natural Lash Enhancing Primer and Natural Lash Enhancing Mascara will join the existing Natural Lash Enhancer product to complete a three-step, lash-growing regimen. New mint-infused Natural Gel Lip Stains, available in six berry and peachy shades, will complete the range. They are designed to provide lips with intensive moisture and antiaging benefits. The lip stains, inspired by Tarte’s iconic cheek stains, will be exclusive to Sephora and sephora.com.

Sabon Making Scents

Earlier this week, Israeli-based bath and beauty brand Sabon introduced its first fine fragrance collection, Essence of Pleasure.

Each unisex scent, blended in Normandy, France, was given a Hebrew name intended to define its character. The line is made of six Daily fragrances, $32 each, and two Boutique scents — one for men and one for women — at $42 each. Lyrical phrases and definitions of the names like Zohar (glow), Shir (song or poem), Aviv (spring) and Oneg (pleasure) come within each box.

The fragrances, developed as a complement to Sabon’s line of personal care products, are available at Sabon stores and on sabon.com.

Bespoke Fragrance Lab Looks to Expand

Stagnant fragrance sales may be bad news for manufacturers and distributors, but there may be a silver lining for small entrepreneurs looking to shake up the industry.

To that end, U.K.-born custom fragrance company The Perfume Studio looks to provide a hands-on experience and scent education along with a one-of-a-kind juice.

“This is for people who don’t want to smell like everyone else,” said Sue Phillips, president of Scenterprises, The Perfume Studio’s U.S. distributor. “It’s a chance to connect and share with others,” added Phillips, who has worked on scents for Tiffany & Co., Burberry and Diane von Furstenberg.

The Perfume Studio offers $45 seminars for consumers who want to create an individual fragrance. After sampling 18 vials with different custom-blended essential oils, consumers choose three or four blends to create a custom formula, which they name and register with The Perfume Studio.

“No two fragrances are ever alike,” said Phillips. “They are a personal reflection of moods and emotions.”

Participants choose from a variety of refillable flacons ranging in price from $25 to $135 to package their fragrance. A selection of purse sprays, hand-blown crystal bottles and a scented atomizer pen are among the options.

“This is great for wedding parties, spas, company events or just a girl’s night out,” said Phillips. “It’s a celebration of the sense of smell.”

Information about the The Perfume Studio is available at Scenterprises.com, and Phillips said she is looking to expand in the States through television shopping networks, and spa and salon distribution channels in the coming months.

 

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