From indie hair care brands to stalwarts like L’Oréal, there is a raft of directional new lines and product ranges launching during the late summer and early fall.
For starters, hair care brand Living Proof will follow the success of its debut treatment line, No Frizz, with No Frizz Shampoo and Conditioner, $24 each. Both utilize polyfluoroester, a molecule discovered by a team of Massachusetts Institute of Technology researchers, which claims to eliminate the cause of frizz. The molecule, which replaces silicone as the line’s primary humectant, is designed to coat hair strands and reduce friction among them.
“We want to fundamentally deliver results better than anything out there,” said Rob Robillard, chief executive officer of Living Proof. “Everything we do is about solving problems with new materials.”
In August, Malin+Goetz introduced Moisturizing Shampoo, $25, Gentle Neroli Shampoo, $20, and Intensive Hair Mask, $25, which are all designed to repair and restore damaged hair. The items join the brand’s best-selling peppermint shampoo and are intended to be gentler and suitable for all hair types.
“This is calming and soothing for the scalp and is an alternative to the peppermint fragrance,” said Matthew Malin, co-founder of Malin+Goetz. The shampoos contain extracts of grapeseed, panthenol, meadowfoam and hydrating amino acids, while the five-minute mask contains wheat proteins, plant extracts and almond for shine.
Earlier this summer, author and curly hair guru Ouidad introduced her first tool, the Double Detangler. The ergonomically designed, tiered comb purports to painlessly brush through knots in wet or dry hair.
“The teeth are wide enough to detangle without putting stress on the hair,” said Ouidad, who goes by only one name. “Hair passes through the first comb and is lined up for the second.”
The stylist, who favors using fingers to brushes or combs for detangling added, “It causes no damage; [it] detangles but keeps hair in its own condition.” The $24 comb is carried at Sephora. Also this summer, L’Oréal-owned Matrix’s newest Vavoom Design Pulse line is designed to target a young, hip consumer looking for texture and versatility. “Right away you get a cool rock ’n’ roll feel,” said artistic director Ammon Carver of the three new citrus-scented stylers, Loosely Defined Texture Créme, $16, Messy Couture Molding Paste, $16, and Glow to Pieces Shine Wax, $16. “This is for the consumer who likes different looks, one day sleek and the next something more edgy,” said Carver. Design Pulse, which hit salons in late summer, is infused with styling polymers designed for hold and styling flexibility.
John Masters Organics’ newest treatment item, Honey & Hibiscus Hair Reconstructor, rolled onto shelves at Whole Foods in August. In addition to honey and hibiscus, the conditioning formula features soy protein, kelp extract and cupuaçu butter.
“When hair is smoother, it is reflecting more light,” said John Masters, owner and founder of the brand. “It will also improve hair volume and reduce static electricity.” Retailing for $28, Honey & Hibiscus Hair Reconstructor is meant to be used as a once-weekly treatment or after every shampoo for more damaged hair.
French beauty company Pierre Fabre is launched new products in August under its René Furterer and Klorane brands. A volumizing hair collection called Volumea will join the René Furterer portfolio and offer styling as well as treatment benefits. The line, which includes a leave-in foam, $23, a strand-thickening shampoo, $23, and a no-rinse conditioning spray, $26, is designed to visibly increase hair strand volume by 11 percent. Key ingredients include natural carob extract to coat and plump the hair shaft and an antihumidity cationic polymer.
Meanwhile, Klorane has reformulated and repackaged its Pomegranate line, which features the antioxidant-rich fruit and a mild cleansing base intended to protect color from fading. Nate Lawton, brand manager for Herbal Essences said of the brand’s newest line, Tousle Me Softly, “Girls like to have those natural, free-flowing touchable waves and this helps her create and hold the look and manage it in a way that it doesn’t fall apart.”
The range includes a shampoo and conditioner, mousse, hair spray and spray gel, each priced at $2.99, as well as a finishing cream to reduce flyaways and complete the bed head-inspired look.
Later this month, hair treatment brand Moroccanoil will introduce a shampoo and conditioner infused with argan oil as the key ingredient. Moisture Repair Shampoo, $18, and Moisture Repair Conditioner, $19, will fill in a gap for basic cleansing and conditioning within the line, said Carmen Tall, co-founder and executive vice president of marketing and new product development. “These are the first in a series of four shampoos and conditioners we’ll be launching in the next few months,” said Tall. In addition to argan oil, the items contain avocado oil, silk amino acids and plant extracts.
Also in September, L’Oréal Professionnel will present a technology designed specifically for weak, damaged hair. “It’s patented to work on the inside of the hair to protect and fortify,” said Paul Schiraldi, vice president of marketing. “The technology actually rebuilds the hair’s infrastructure,” he claimed.
The five new products, ranging from a Leave-in treatment, $19, to an Anti-Breakage Masque, $30, feature amino-acid rich royal jelly and a medley of vitamins intended to guard against sun and heat damage.
Industry sources expect the new line to ring up $1 million from September to December and $5 million to $6 million in 2010.
Aetó Botanica’s Reviving Drops, launching in September, combine the purported benefits of a deep conditioning salon treatment but is designed for at-home use.
“The scalp has to be pure and balanced for it to grow healthy hair,” said Guita Dovas, president of Oloff Beauty, which distributes Aetó Botanica in the U.S. “This is essentially a multivitamin of red seaweed, calcium, magnesium, zinc, copper, vegetables,” Dovas added.
“These active ingredients are pure, certified organic and will strengthen hair, restore vitality, shine and hydration,” she claimed. The 12 vials, which retail for $60, are available in salons and on beautypantry.com.
The go-with-everything black nail color is becoming green with envy, as more and more manufacturers unveil shades matching a freshly mowed lawn.
From Chanel’s holiday mint to MAC’s nearly onyx, fall shades explore a bevy of interpretations of the classic color. “The black nail has been in fashion for so many seasons now it’s become more of a wardrobe staple, it’s no longer shocking and gothic,” said Nonie Creme, co-founder and creative director of Butter London, a high-end fashion-forward nail brand.
Inspirations behind the gamut of verdant hues range from Orly’s Once Upon a Time Collection, which conjures up a feeling of fairy tales and fantasy, to Lippmann Collection’s blue and green mood ring. “It’s about taking a safe color [green] and turning it on its ear by wearing it on the nail,” said Creme. About her own hand-mixed shade, British Racing Green, Creme said “this green calls back to a late Eighties preppy moment, a velvet slipper, black watch plaid,” she said. “It’s a little bit of an emotional journey.” The shade, which graced fingertips at Vena Cava’s fall runway show, is now part of her line’s permanent collection. “My gut is telling me the green trend is going to carry forward.” NP2 is an emerging New York-based line of polishes that fuses color with a base and top coat in one stacked bottle, instead of having two components in separate containers. NP2 interprets green’s sci-fi side in Atomic, a sparkling emerald, and Cosmic Ray, a multidimensional peacock green.
“Green is confidence and a feeling of serenity,” said Essie Weingarten, founder and president of Essie Cosmetics, who will introduce Mint Candy Apple in November. “It has a dual message. We think of prosperity, environment and it’s a fashion statement crossing over in clothes and accessories.”
Beauty Radar Screen is a weekly WWD Beauty feature which runs every Thursday on WWD.com.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)