MILAN — Italian cosmetics retailers and manufacturers are sailing into the headwinds of the country’s roiled economy with new retail formats and marketing strategies to seduce customers.
Collistar, the midmarket cosmetics brand that has been Italy’s top seller for a decade, saw flat sales for the first time in its 30-year history in 2012. This year, said chief executive officer Daniela Sacerdote, the company is rolling out monthly promotions, such as an anticellulite cream with a massage roller for 45 euros, or $58 at current exchange, that comes with a gift mascara worth 21 euros, or $27.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)